How slashing its ‘22 production budget delivered Pepper Money 22% growth in brand awareness
Leading non-bank lender Pepper Money is on a mission to help people succeed. Post gruelling lockdowns, its own research …
Author Archives: Ricki Green
Australia’s ad market up +8% this year to reach $22.3 billion – Magna’s Global Ad Forecast
Australia’s advertising market grew by +8% this year to reach AUD 22.3 billion ($16.8 billion) and an additional +5% i…
Former General Store co-client services director Laura Popa joins Enigma as business partner
Independent creative, design and media agency Enigma announces the appointment of Laura Popa to the newly created role o…
Artists turn smuggled stash of Russian Rubles into art in new charity project for Ukraine
When Russia attacked Ukraine a huge humanitarian crisis followed, and so did the collapse of the Russian currency, the r…
Icon Agency crowned Australia’s best large PR firm at the 2022 GTA awards
Integrated communications agency Icon has taken top honours at the 2022 Public Relations Institute of Australia (PRIA) G…
PZ Cussons appoints Clemenger BBDO as creative agency of record following an extensive process
After an extensive process, PZ Cussons has signed Clemenger BBDO as its creative agency of record. The appointment inclu…
Ogilvy PR continues growth with expanded leadership team and focus on specialist skills
Ogilvy PR has expanded its strategic leadership team with three new senior hires as part of its ongoing development of d…
iProspect retains L’Oréal Australia + NZ’s SEO account following a tender involving 12 agencies
Following a tender between 12 agencies pitching for L’Oréal Australia & New Zealand’s SEO account, the incumben…
You’re Cooked: Fire & Emergency New Zealand unveils new safety campaign via Motion Sickness
Fire & Emergency New Zealand has launched ‘You’re Cooked’; an integrated public safety campaign, devel…
EnergyAustralia appoints Initiative as media agency following a competitive pitch
Following a competitive pitch, leading energy retailer and generator, EnergyAustralia has appointed Initiative as its me…