Brands are made to Weave: Melbourne creative company Interweave relaunches as WEAVE
Melbourne-based creative company Interweave Group, with a client roster including Lion Beverages, Four Pillars Gin, and …
Author Archives: Ricki Green
ANDY FLEMMING, REN AI SSANCE MAN WRITES FOR CAMP AI GN BRIEF
Andy Flemming is Oberleutnant WordyMcWordSpurt at 72andSunny, Sydney. Everyone’s written a Chat GPT article. Some have…
Advertising community in Aust/NZ/Asia rejoice as drop shadow dropped from Campaign Brief logo
The people have spoken. Today, a dark shadow hanging over Australian advertising has been lifted. Not since Hersh…
Industry mentorship program Assisterhood continues to expand in its sixth year
What started as an International Women’s Day morning tea brief in 2018, Assisterhood – a 1:1 industry mentorship pro…
Woolworths Insurance rebrands to Everyday Insurance; launches new brand platform ‘Make Everyday Count’ via M&C Saatchi Group
The Woolworths Insurance business has been rebranded to Everyday Insurance, launching via an integrated campaign created…
Accounting platform Xero chops Australia’s big mango in half in new campaign via Hello Social
Online accounting platform Xero is sending a big message to all Australians as part of a new campaign via Hello Social. …
Tetley ‘Spills the Tea’ to a new generation in latest campaign via 303 MullenLowe, Sydney
Representing a seismic shift to its branding, iconic global tea brand Tetley has launched a new campaign aimed at reposi…
Sophie Monk gets Aussies excited about Tiger Prawns in Tropic Co campaign via Communicado
Tropic Co has joined forces with Australian icon and prawn lover Sophie Monk for a new campaign via Communicado that cel…
WA media expert Lana Blanchard joins UM in leadership role on HBF account
Media agency, UM has appointed West Australian media expert, Lana Blanchard into the newly created role of WA media mana…
Photoplay signs photographer-director Karima Asaad
Photoplay Photography has announced a new addition to the roster, photographer/director Karima Asaad. Asaad is an…