Lucy Gavan returns to Interbrand Australia to take up strategy director role
Branding consultancy Interbrand Australia has boosted its leadership team with the addition of Lucy Gavan as strategy di…
Author Archives: Ricki Green
Mars Wrigley + Rolling Stone create ‘The biggest thing in wrap’ via Thinkerbell + EssenceMediacom
In a major step forward for sustainability, Mars Wrigley Australia has partnered with Rolling Stone Magazine to launch i…
BWS wants Aussies to drink whatever floats their boots in latest campaign via M&C Saatchi + Carat
One of Australia’s biggest local bottle shops BWS has launched its new brand platform, ‘Refreshingly BWS’ via M&am…
iion taps Yun Yip to lead commercial strategy as gaming advertising demand accelerates
iion, the global adtech company that’s redefining monetisation and advertising for gaming, has today announced new sys…
2023 Arktic Fox Study reveals top marketing challenges for Aussie brands
Economic uncertainty has fuelled a seismic shift for Aussie brands to refocus on growth and measurement according to the…
Collider’s Beatrice Pegard directs new campaign for Olliv via Quality Meats
Beatrice Pegard’s new work for crypto platform Olliv is as multifaceted and adventurous as the crypto world it lovingl…
Stellar lineup of speakers announced for The Effectiveness Masterclass on Wed 17 May
On 17 May, Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host T…
The Work 2023 Contenders: Ogilvy Australia
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contender…
Herd MSL Australia CEO Skye Lambley expands remit to New Zealand
Publicis Groupe ANZ has today announced Skye Lambley’s expanded role as CEO of Herd MSL Australia and New Zealand. &nb…
Ringatoi Maori + Colenso BBDO create online tool that replaces royal gossip with indigenous news
Sick of seeing coronation gossip all over the internet? Pīkari Mai is a new online web browser tool that replaces royal…