Celebrity Fitness App 28 By Sam Wood taps Impact PR to spearhead New Zealand launch
Australian celebrity fitness programme 28 By Sam Wood has appointed Auckland public relations agency Impact PR to spearh…
Author Archives: Ricki Green
In Marketing We Trust predicts tough year for travel marketers
2024 is shaping up to be a tough year for marketers and travel marketers in particular, according to independent and exp…
ADFEST Q&A with Squeak E. Clean’s Karla Henwood and MassiveMusic’s Ralph van Dijk: Behind the rise and rise of audio ads and sonic branding
Sound is coming to the fore in advertising, a surge promoted by the popularity of podcasts, Spotify and Audible and unde…
James Mackinnon’s SXSW 2024 Diary Wrap-Up
In a festival brimming with Artificial Intelligence, someone needed to fly the flag for human stupidity. Here TABOO mana…
A dog that doesn’t bark or need to be walked? WHISKAS creates new breed of dog as part of latest global adoption campaign via Colenso BBDO
The whole world wants a dog. But what people are searching for tells a different story, with search data indicating that…
Dentsu Creative Australia and FINCH make the cut in first round of ADFEST 2024 shortlists
ADFEST 2024 has unveiled the finalists for Brand Experience, Commerce, Design, Digital Craft, Direct, Effective, Enterta…
ADFEST juries: What makes great work? and what makes great judges who choose it?
The ADFEST Lotus Award winners will be announced shortly. Many will be hoping that they will be in those lists. Some wil…
Q&A with Malcolm Poynton, Cheil Global CCO + ADFEST 2024 Grand Jury President: “We’re in a new golden age of creativity so go for it”
ADFEST 2024 Grand Jury President, Malcolm Poynton, has been recognised as one of the World’s Top 10 Digital Minds by A…
AdFest Festival kicks off in Pattaya: Speaker sessions, welcome party, Adfest app and more
ADFEST 2024 has officially kicked off in Pattaya, Thailand. Over the next three days, attendees will experience a…
Thinkerbell promotes head creative tinker Sesh Moodley to executive creative tinker role
Thinkerbell has promoted Sesh Moodley to executive creative tinker. Moodley joined Thinkerbell as head creative t…