YouGov Study reveals approximately 50% of Aussies comfortable with use of AI in advertising
An international study by YouGov has shed light on what consumers across the globe think about the use of generative AI …
Author Archives: Ricki Green
LYNX appoints Hello as creative lead
Independent integrated agency Hello has won Unilever Australia’s Lynx business following a review of capabilities for …
The One Show reveals key trends and jury predictions in One Show 2024 Insights Report
The One Club for Creativity has today unveiled key industry-defining trends and comprehensive perspectives from hundreds…
Brookvale Union’s new dark RTDs are made by yours mates, not your ancestors in newly launched campaign via Bounce Creative
Riding a wave of growth, Brookvale Union has decided it’s time to go to the dark side. Partnering with Sydney creative…
R/GA promotes Ben Miles to the newly-created role of chief design officer of APAC
Creative innovation studio R/GA has promoted Ben Miles to the newly created role of chief design officer, APAC. I…
Bega Group appoints The Royals to Dairy Farmers brand following pitch managed by Madclarity
Bega Group has appointed The Royals as its creative agency for the Dairy Farmers brand portfolio, following a competitiv…
Publicis Groupe cuts the BS from AI at Cannes Lions with launch of new ‘BS detector bot’
At a time when AI buzz is still setting agendas everywhere, Publicis Groupe is taking a stand to remove the BS from AI. …
HAVAS Red launches new agency vision, elevating the role of human intelligence amid the rise of AI
HAVAS Red, the agency that merges PR, content, social, influencer, and experiential services, has today launched a bold …
10 Mentees from Australia to embark on their LIA Creative LIAisons virtual coaching journey
Mentees from Australia include: Jaya Abela, Consultant (Account Manager), Deloitte Digital, Melbourne Daniel Borghesi, S…
Former Havas Media Network chief marketing + content officer Francis Coady launches GRAND PACIFIC Entertainment & Advisory
Francis Coady, a highly respected leader in the global entertainment and advertising industry and former chief marketing…