Young Adelaide director Conor Mercury takes on Specsavers’ ‘Should’ve’ in new TV spot via TBWA
For the second year in a row, Specsavers has partnered with an up-and-coming director via a national competition with sh…
Author Archives: Ricki Green
Kellogg’s and Celeste Barber reinvent breakfast in new masterbrand campaign via Bastion
Kellogg’s has teamed up with comedian and social media star Celeste Barber for its new masterbrand campaign to redefin…
Apple celebrates Tet with new ‘Shot On iPhone’ music video starring Gen Z artist Wren Evans via TBWA\Media Arts Lab, South East Asia
This Tết, the Vietnamese New Year, Apple is launching its second ‘Shot on iPhone’ campaign for Vietnam via…
Singapore Tourism Board Oceania to launch new gamified TikTok travel miniseries ‘The Journey’ with top Aussie content creators via Komodo
Singapore Tourism Board (STB) Oceania, in partnership with global social media and influencer marketing agency Komodo, h…
Initiative promotes Tom Dodd to the position of chief strategy director
Media agency Initiative has announced the appointment of Tom Dodd (above left) as chief strategy officer. Based in Melbo…
Aperol’s iconic Yarra River gondola experience returns via Blobfish International + Mindshare
Blobfish International, Australia’s largest activation and sampling network, has again partnered with classic Italian …
‘Edu-Tainment’, regionality, purposeful marketing and data-driven approaches – IMAA releases 2025 Future Trends and Insights Report
Country music is set to go mainstream, a new era of ‘regionality’ is dawning, Australia will become a nation of ‘s…
CQUniversity kicks off 2025 with elevated brand and creative campaign via Brother & Co
CQUniversity Australia is starting 2025 on a bold note with the launch of a refreshed brand, striking new visual identit…
Creative agency Willow & Blake promotes Bri Nixon to the role of creative director
Willow & Blake, the creative agency known for helping brands find their identity, has announced the promotion of Bri…
Creative agencies join Dylan Alcott Foundation’s Shift 20 Initiative in support of disability representation in advertising and marketing
The Dylan Alcott Foundation’s Shift 20 Initiative has expanded its focus to include agencies with 14 Australian creati…