Dan Beaumont: What are we really selling?
People buy fizzy drinks, diamonds, and choppers. But if we market it right, people might feel a little more happiness, &…
Author Archives: Ricki Green
Noisy Beast’s Elevator Pitch event sees Coco Walsh and Clea McKeown secure paid internships
Noisy Beast has successfully wrapped up its inaugural Elevator Pitch event, an initiative designed to give recent gradua…
Jack Daniel’s brings back Jack’s Rides for 2025 F1 Grand Prix via The Zoo Republic + We Are Different
Following a successful debut in 2024, Jack Daniel’s and independent Sydney-based marketing agency The Zoo Republic, ar…
Tourism NT launches ‘Love Letters to Alice’ – a heart-felt campaign encouraging Australians to reconnect with the heart of the Red Centre
What if you could send a love letter to the heart of Australia? This month, Tourism NT is inviting Australians to fall i…
Destination Southern Highlands launches new ‘Closer Than You Think’ campaign via BBR Group
Destination Southern Highlands has announced the launch of its first tourism campaign in four years, under the evocative…
Why Do We Laugh? Shannon Behaviour Change and BehaviourWorks to find out at one-night-only event ‘The Laughter Lab’ at MICF on Monday 7 April
Shannon Behaviour Change and Monash University’s BehaviourWorks Australia are set to present ‘The Laughter L…
New York Festivals AME Awards to honour women’s impact in advertising effectiveness with launch of ‘AME WE Champion’ initiative and award
The New York Festivals AME Awards has announced the launch of AME WE Champion (Women in Effectiveness), a global platfor…
WOOM calls on workplaces to provide period care in new ‘Don’t Hide It, Just Provide It’ campaign – shot by photographer Prue Stent
This March, in recognition of International Women’s Month, Australian period care startup WOOM has launched its new aw…
Taubmans appoints Sunday Gravy as new creative agency
Taubmans (PPG) has appointed independent agency Sunday Gravy as its new creative agency following a competitive pitch. &…
2degrees continues to champion women and girls in sport with ‘SupportHER Club’ via TBWA\NZ
New Zealand has a legacy of incredible female athletes, but women’s sport still doesn’t get the recognition or suppo…