Samantha Keah: Unhinged Marketing – Do Brands Need to be “Weird” to Win?
By Samantha Keah (pictured), Biddable Manager at Assembled Media The internet has always been a weird and comfort…
Author Archives: Ricki Green
32 Little Monsters front Mastercard and Lady Gaga’s new ‘Abracadabra’ fan edit campaign via McCann XBC and Brooklyn Brothers
Last month Mastercard and global icon and creative visionary Lady Gaga invited TikTok fans to appear in a special editio…
Marketing consultancy Art of the Possible arrives in New Zealand and Australia
A new kind of marketing consultancy has arrived in New Zealand and Australia, offering ambitious businesses direct acces…
Premium Swiss coffee machine maker JURA appoints The Pistol as new media agency
Leading full-service digital marketing agency, The Pistol, has been appointed to the media account for Swiss coffee mach…
Thanks to Nature unveils first out-of-home ads to boost awareness across Melbourne + Sydney
Thanks to Nature, the innovative brand known for its commitment to naturally-derived, accessible luxe hair and body prod…
Finn Gaardboe launches StudioFMRG: New creative practice redefining beauty and brand resonance
Melbourne’s creative landscape is no stranger to agency launches, but few arrive with as much conviction as StudioFMRG…
Flight Centre pits the good travel surprises against the bad in new NZ campaign via True
Flight Centre has launched a new campaign to get more Kiwis travelling. The campaign – the first collaboration between…
Dymocks Books appoints Born to lead brand strategy and visual refresh
Independent creative agency Born has been appointed to lead the brand story, brand strategy, and visual refresh for Dymo…
Yo-Chi appoints creative agency Born to lead brand strategy and refresh
Creative agency Born has been appointed by fast-growing frozen yogurt brand Yo-Chi to lead its brand story, strategy and…
TAXIBOX goes nuts with a slightly unhinged squirrel in new campaign via Communicado
Leading mobile storage company TAXIBOX has launched a new through-the-line brand campaign via Communicado. After a compe…