Wingstop appoints Hello as full-service marketing agency for Australian launch
Global fast casual dining giant Wingstop has appointed Hello as its marketing agency of record in Australia, following a…
Author Archives: Ricki Green
Beyond the Brief: How +61 and Bear Meets Eagle On Fire turned Telstra’s humble phone box into powerful symbols of community support
In this edition of Beyond the Brief, Campaign Brief speaks with Bear Meets Eagle On Fire’s Chief Creative Officer …
QV shines a light on unseen acts of care in new campaign via Sunday Gravy and Half Dome
As the brand that’s found in thousands of bathrooms across Australia, QV has launched a new brand campaign, developed …
Greg Hahn: AI won’t replace creatives who connect with judgement, instinct and emotion
Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, New York, on why AI can’t replace…
Panasonic tells Aussies “your hair deserves better” in new hairdryer campaign via Awaken
Full-service media agency, Awaken, has led end-to-end creative strategy and production for the launch of Panasonic’s i…
ACMF, This is Flow and UnLtd launch first-ever national brand campaign and open entries for national songwriting competition
The Australian Children’s Music Foundation (ACMF), in collaboration with independent media agency, This Is Flow, and s…
Cleaning gets competitive in JIF’s new ‘JIF MessMaster’ campaign via REBORN
JIF, part of Unilever’s Home Care portfolio, has launched its latest campaign ‘JIF Messmaster’ via independent cre…
Samsung and BBH Singapore’s new global campaign tackles Gen Z struggles with AI
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transform…
The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16
The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025, a free globa…
Beyond the Brief: Eardrum trio unpacks Goodnites’ global audio campaign ‘It Takes Time’
In this edition of Beyond the Brief, Campaign Brief chats with Eardrum’s Founding Creative Director Ralph van Dijk abo…