Driving car brands through the clutter: TV continues to dominate automotive ad spend
A cluttered market and fragmented media landscape means that automotive brands must differentiate themselves more than e…
Author Archives: Ricki Green
Virgin Money launches its new ‘extraordinarily rewarding’ campaign via JOY and Brilliant Films
Virgin Money has launched a new campaign via JOY, that highlights the brand’s desire to make financial services si…
Initiative appoints Nick Durrant to the national chief partnerships and investment officer role
Initiative Australia has announced the appointment of Nick Durrant as the agency’s national chief partnerships and…
CHE Proximity celebrates 5th birthday by launching a gin that tastes like Australia
CHE Proximity has decoded the Australian spirit and put it in a bottle – literally. The agency partnered wi…
Racing Victoria launches new creative campaign for 2017 Spring Racing Carnival via By All Means
Racing Victoria has launched its 2017 Spring Racing Carnival campaign via newly appointed agency, By All Means. The camp…
Marmalade Melbourne shows its support for Marriage Equality with ‘Spinning Wheel of Yes’
To reinforce which side of the fence they clearly sit on, the crew at Marmalade Melbourne have created their latest show…
Boomshaka duo launch Corporate Impact
Boomshaka all rounders Matt Zeremes and Guy Edmonds write ads, direct ads, act in ads and now they’re adding anoth…
Former Starcom GM Mark Clemow joins Blaze Advertising in the role of business director SA
Former general manager of Starcom for SA and WA Mark Clemow has made the move to Blaze Advertising Adelaide in the role …
BWM Dentsu group CCO Rob Belgiovane joins LIA Creative LIAisons 2017 speaker line-up
Rob Belgiovane, group chief creative officer at BWM Dentsu will join LIA’s 2017 Creative LIAisons speaker line-up …
Producer Olivia Carolan joins ARC EDIT’s roster
Australian edit house, ARC EDIT, has added Olivia Carolan to the Sydney-based team in the role of editorial producer. Wo…