Director Jeffrey Darling’s film for Map of the Heart wins at Fragrance Foundation UK Awards
Map of The Heart’s campaign for its unisex fragrance, White Heart v.7, directed and created by Jeffrey Darling, has be…
Author Archives: Ricki Green
WW appoints new creative partner Connecting Plots; unveils campaign with Samantha Armytage
WW, the new Weight Watchers, has appointed Connecting Plots as its lead creative agency and has launched a new campaign….
Cale Berry and Will Fox win all-star trip to New York City at the MADC + One Club Portfolio Night
Over 40 of Melbourne’s top creatives, creative directors, and the MADC Committee gathered at Hell studios last night f…
Cannes Contenders: Wunderman Thompson, Perth
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the wo…
Happy Skin Co appoints DIJGTAL to lead strategy as it prepares to take on the global market
Happy Skin Co, Australia’s fastest growing beauty-tech company has partnered with DIJGTAL to lead its strategy a…
Leo Burnett Australia ranks in at #4 agency in the world in New York Festivals 2019 AME Report
Leo Burnett Australia has ranked #4 in New York Festivals 2019 AME Report, a ranking of the world’s most successful ag…
Why Understanding Consumer ‘Intent’ is Key to Driving Digital Marketing Performance
When brands understand the intent behind a consumer’s behaviour at every stage of their purchasing journey, the insigh…
IAB Australia recommends adoption of apps-ads.txt to help fight advertising fraud
IAB Australia today that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mo…
BP launches ‘BP Run’ campaign via WPP’s Team Energy to celebrate 100 years in Australia
To celebrate its 100th year in Australia, BP has launched a fully integrated campaign called ‘The Great Aussie BP …
Digital design + voice experience agency VERSA relaunches; sets sights on global expansion
Today marks the official launch of VERSA, the digital design and voice experience (VX) powerhouse….