Hearing healthcare specialist Audika launches new ‘Un-Age’ brand campaign via Mammal
Hearing healthcare specialist Audika has formally launched its new brand in the Australian market with a national campai…
Author Archives: Ricki Green
PHD and eatbigfish reveal the common marketing and media behaviours shared by challenger brands today in new book and seminar in Cannes
Twenty years after author Adam Morgan coined the concept of the challenger brand in Eating the Big Fish, global media ne…
realestate.com.au reinvents the rental game with shark-tank style campaign via By All Means
realestate.com.au is shaping the future of rent in Australia with its inaugural nationwide competition, The Real Ideas P…
Toby Pickford’s Cannes Diary #5
Toby Pickford, chief creative officer at Ogilvy Health is representing Australia on the Health & Wellness Lions jury…
Karla Henwood’s Cannes Diary #2
Karla Henwood, executive creative producer at Nylon Studios is representing Australia on the Cannes Entertainment Lions …
Rookie Versus Veteran: Paul and Emma Yole’s Cannes Diary #2
Paul Yole has been reporting for Campaign Brief from Cannes since 2007. An industry veteran of over 40 years, this year …
GIO Home & Motor Insurance gets down to the details In latest campaign via Leo Burnett
Building on its already established ‘You Know With GIO’ brand platform, Leo Burnett has created a new campaign, ‘D…
WARC launches ‘Anatomy of Effectiveness’ report on 5 key lessons to deliver effective advertising
To coincide with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertisi…
IAB launches industry mentorship program
IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the nex…
American Express and CX Lavender scale up ‘Idea Exchange’ to back small businesses across OZ
Following a successful first-year pilot, American Express has doubled the scope of its Idea Exchange initiative for smal…