Brancott Estate launches new ‘Taste Life on the Flip Side’ campaign via Initiative Studio
Pernod Ricard and Initiative Studio have launched “Taste Life on the Flipside” for Brancott Estate’s Winemakers’…
Author Archives: Ricki Green
[yellow tail] appoints Connecting Plots to handle social media following recent win
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media a…
Toyota launches ‘Where Freedom Meets Family’ Kluger Hybrid campaign via Saatchi & Saatchi
Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign via Saatchi & Saatchi Australia, th…
Our Watch asks men to reconsider their actions when they see disrespect towards women in newly launched campaign via Thinkerbell
After women all over the country took to the streets last month to march for justice and to end violence against women, …
New independent agency Milk & Honey United appointed creative agency for James Squire Beer
Following a competitive pitch process, new independent agency Milk & Honey United, led by industry heavyweights Stev…
Daniel Reisinger named Infinity Squared creative partner; Charles Billeh promoted to associate EP
Creative production company Infinity Squared has promoted award-winning director Daniel Reisgner to creative partner, wh…
Traffik bolsters agency with new appointments and new positioning: Everything Activation
Activation agency, Traffik, has unveiled a significant rebrand and expansion of its service offering as part of its new …
State reveals mistake-prone days of the week in latest campaign via Colenso BBDO
In its latest campaign via Colenso BBDO, State has crunched 12 months’ worth of claims data to uncover the types of mi…
Australia’s Loyalty Crisis: R/GA’s New Report Uncovers a Staggering 60% of Customers in Australia Unlikely to Return
R/GA Australia has released a CX report that reveals a loyalty crisis in Australia. Despite widespread recognition of di…
VERSA launches world-first website delivering hyper-personalisation to every visitor
In a move that will revolutionise website design and marketing, world-leading conversational agency VERSA has launched a…