Alinta Energy debuts ‘That’s Better’ brand platform and campaign via Bastion Creative
Australian energy company Alinta Energy has unveiled a new brand position and integrated campaign featuring Australian c…
Author Archives: Lynchy
Don’t miss the Big Issue of Campaign Brief magazine featuring OZ/NZ TVC + Content Production Report plus CB Asia Creative Rankings – OUT THIS WEEK
The 80+ page bumper, perfect bound, Summer issue of Campaign Brief magazine – which features the annual TVC + Content …
“It’s been a hell of a ride!”: HERO Melbourne to bid farewell to chief creative officer Pat Baron
HERO Melbourne’s Patrick Baron will be departing his Chief Creative Officer role at the end of this year. HERO Chief C…
Toby Talbot set to return to trans-Tasman role after less than two years at C14TORCE in Spain
Campaign Brief can reveal that multi-awarded chief creative officer Toby Talbot is set to return to a major, soon to be …
Once upon a time there was a little commercial made by Cummins&Partners for Specsavers
The most recently released iteration of Specsavers iconic ‘Should’ve gone to Specsavers’ series actually began pro…
Men encouraged to challenge stereotypes with national ‘BOYS DO CRY’ campaign via The Hallway
A nationwide campaign challenging societal views that men should always put on a brave front launches today, with a tran…
Ogilvy Melbourne continues to bolster talent with senior promotions and new hires
Ogilvy Australia has announced several senior promotions and new hires across its Melbourne office as the agency continu…
Dentsu snares Cummins&Partners CEO / Partner Kirsty Muddle for Creative Group CEO, ANZ role
Dentsu ANZ has snared Cummins&Partners CEO and Founding Partner Kirsty Muddle to run the Creative businesses across …
Aussie expat brand futurist, ex creative director Simon Mainwaring set to return from LA to Sydney; latest book ‘Lead with We’ launches today
Aussie expat brand futurist, global keynote speaker, best selling author and former agency creative director Simon Mainw…
Christie Cooper and James Conner depart DDB for creative director roles at The Monkeys Aotearoa
The Monkeys Aotearoa has lured renowned creative directors Christie Cooper and James Conner from DDB. In addition The Mo…