Western Union launches new “Sending Yourself Home” campaign via creative agency Profero
Western Union has recently launched an initiative to help people connect in a very different way. WesternUnion.com is us…
Author Archives: Lynchy
Interbrand releases 14th annual Best Global Brands report with Apple as #1 best global brand
For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Inter…
We don’t lie to people. In fact, people lie to us
By Simon Veksner, Head of Ideas at Naked Communications, Sydney Advertising people are viewed as liars, only marginally …
Paw Justice calls for animals and owners to go on strike in anti-drug testing blitz via DDB NZ
Paw Justice is calling for animals and their owners to go on strike in a new campaign via DDB New Zealand. On the…
Five content makers to pitch creative ideas live on stage in response to Bendon brief
A session at this week’s Festival of Branded Content and Entertainment will see five content makers and creatives …
Qantas and Mona sign two year partnership
Qantas today announced a new partnership with Hobart’s Museum of Old and New Art (MONA), designed to increase visi…
ADMA Victoria branch flies along with Qantas Loyalty CMO Stephanie Tully on 17 October
Call it a plane speaking session. ADMA’s Victoria Branch is holding their next Guru Breakfast with Stephanie Tully…
Serendipity Brand Makers launches rebrand for HCF to encourage Aussies to ‘take a fresh look’
Australia’s largest not-for-profit health insurer, HCF, will today reveal its first brand refresh in more than 20 …
Veda launches ‘Dog Buys House’ campaign with TV, digital and PR via BWM Sydney and Cox Inall
Meet ‘Mark’- your average dog who, thanks to a good credit rating and VedaScore, was able to buy a house. He…
Tourism NT shifts brand to ‘Do the NT’ in latest national campaign via Publicis Mojo, Sydney
Tourism NT, via Publicis Mojo, Sydney, last night launched a shift in its domestic brand messaging to ‘Do the NT&#…