Royals recruits CX expert Mikaël Perhirin to head up newly created customer experience division
Following the launch of its research and prototyping lab, The Royals has added customer experience to its growing arsena…
Author Archives: Lynchy
Google-Facebook ad numbers don’t add up
By Mark Ritson Adjunct Professor of Marketing at Melbourne Business School Don’t be fooled by Google and Facebook&…
Campaign Brief Poll: Are you for or against the legalisation of same sex marriage in Australia?
In the lead-up to the postal ballot on whether Australians are for or against the legalisation of same sex marriage, it …
The Monkeys continues push into Melbourne by luring CEO Paul McMillan from Clemenger BBDO; Michael Derepas appointed Head of Strategy; Grant Rutherford tipped to take ECD role
The Monkeys has finally announced its new Melbourne-based CEO with the appointment of Paul McMillan – snared from …
Leave your hat on – for 26 years
Ad watchers might have noticed the latest Melanoma Institute Australia campaign that is currently raising money for mela…
Happy 10th birthday to the #hashtag
On 23 August, 2007, the #hashtag was born on Twitter. That’s right, the stalwart of our internet culture, one of t…
Amarok V6 uses its competitive advantage in demonstration campaign via DDB Sydney
CB Exclusive – It’s not often that an automotive brand has an outright advantage over its competitors, but t…
AWARD School appoints Leo Burnett senior copywriter Karen Ferry as NSW school head
Karen Ferry, senior copywriter of Leo Burnett, has been appointed NSW AWARD school head alongside Brendan Willenberg, cr…
Ritson: ‘Say no to no’ stifles debate
By Mark Ritson Adjunct Professor of Marketing at Melbourne Business School As the political chaos surrounding same-sex m…
Little Black Book to support Australian and NZ market with region-specific monthly newsletters
As of September, Little Black Book will be running four newsletters per week, including country- and region-specific new…