Australia’s Cannes Contenders: Droga5 Sydney, Host + Glue Society Sydney, Gatecrasher Perth
After last year’s brilliant effort at Cannes – Australia was ranked #6 in the world – how will OZ perform at Cannes this year?Over the next week in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
Droga5, Sydney
Australia’s most popular beer, VB, premiered the first television commercial from its latest marketing campaign entitled ‘Real’, via agency Droga5 Sydney. ‘Cry’, directed by Revolver’s Steve Rogers, was the first TVC to hit television screens,accompanied by outdoor, print and digital advertising across the country.
Droga5, Sydney
The Cascade Brewer’s Nose app, which currently has a five starrating, uses unique barcode scanning technology, and features tastingnotes and food matches for each and every brew while allowing users tokeep track of every beer they’ve tried. A Cascade spokespersonsaid of the app update: “The Brewer’s Nose is the first app of itskind, bringing together people of all palates, ages and stages in thebeer community in an interactive and engaging environment.”
VB ‘Testimonials’
Droga5, Sydney
A print and digital campaign showing various scenarios of men going through difficult or embarrassing periods saved by mates who care – and VB of course.
VB ‘Drinking Chip’
Droga5, Sydney
The VB Drinking Chip is a snack developed to complement a chilled VB beer, making you drink more. It’s allegedly the “The best hot chip made for the best cold beer”. Anyone who buys a case of VB stubbies will receive a bag of the chips. Unashamedly and utterly analogue, this idea shows that even with all the new and exciting technologies available to us, what’s at the heart of our industry hasn’t changed: it’s still about motivating human behaviour to a commercial end. And sometimes the solution may just be composed by potatoes, oil, chili, salt and a healthy dose of MSG rather than an iPhone app.
Host, Sydney
As part of a major new positioning campaign for BT Financial Group, The Glue Society and Revolver, via agency Host, Sydney, created a series of four commercials which blend light sculpture with financial data. Using their experience of the art world (following exhibitions at the Miami Art Fair and the Sculpture by the Sea events in Australia and Denmark) The Glue Society created four fluorescent tube sculptures which when viewed from certain angles created large-scale perfect graphs.
Host, Sydney
TourismWA launched a new brand positioning, ‘Experience Extraordinary’,and the first campaign under the new positioning: The Extraordinary Taxi Ride. Over 9 weeks, 11 couples traveled throughout WA over 11 different legs, being joined by ‘celebrity guests’ along the way. The taxi ride was filmed and the story of the journey toldonline, in press, on radio, outdoor and on television.
Host, Sydney
The case for TV is promoted via ‘2020 Vision’ – a six part documentary series of web films exploring the future of television.
Gatecrasher, Perth
Alcoholics don’t need to be told they’ve got a problem, they simply need to know there may be a solution.