Australia’s Cannes Contenders: Three Drunk Monkeys, Grey Melbourne and Arnold Furnace
After last year’s brilliant effort at Cannes – Australia was ranked #6 in the world – how will OZ perform at Cannes this year?Over the next week in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
Three Drunk Monkeys Sydney
A series of interviews for Guide Dogs NSW / ACT, orchestrated by Three Drunk Monkeys, challenges people to see the charity from a new perspective. Director, Paola Morabito, from Curious Film, captured interviews with real candidates applying for a role that requires the same job dedication that is expected of a successful Guide Dog; working 24/7, never taking holidays, training for 10 years and foregoing financial payment. Candidates were unsuspecting of the cause and their reactions to all interview questions are genuine.
Three Drunk Monkeys Sydney
Three Drunk Monkeys and IKEA have enlisted the help of a potty-mouthed kid to promote their kitchen range and highlight the frustrations people feel when they try and install a kitchen themselves.
Three Drunk Monkeys Sydney
Three Drunk Monkeys collaborated with YouTube to create YouTube Map My Summer, an experiment that asks “What does an Australian Summer really look like?” Audiences were encouraged to upload videos of their many and varied summer experiences, and these clips then populated a blank map, forming an abstract representation of Australia. Site visitors were able to browse the map and video content through an info-graphic styled interface, which segmented the video-data into colour-coded categories. This YouTube experiment inspired Screen Australia, which will create a short film from the submitted summer footage. The short will be mentored by legendary filmmaker George Miller and then premiered at the 2011 Sydney Film Festival in June.
Ikea ‘Career Instructions’
Three Drunk Monkeys Sydney
An innovative recruitment drive, the IKEA career instructions were printed and placed inside the famous IKEA flat packs. Customers literally delivered the mailer to themselves. They could then also share it with friends and family. Not only did it talk directly to those who love the brand, it created a whole new media channel – the flat packs themselves.
Grey, Melbourne
A 3 minute montage of the stories of people impacted by the death of 19 year old Luke Robinson. The montage explores the impact of Luke’s accident from the perspective of survivors of the crash, eyewitnesses, family, friends, emergency workers, work colleagues and others affected by the tragedy.
Arnold Furnace, Sydney
The Peugeot Aftercare print campaign.
Arnold Furnace, Sydney
The Furnace Sydney reminds Peugeot owners of the importance of only fitting genuine parts in their cars.