Australia’s Cannes Contenders: Leo Burnett Sydney, GPY&R Sydney and JWT Melbourne
After last year’s brilliant effort at Cannes – Australia was ranked #6 in the world – how will OZ perform at Cannes this year?Over the next week in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
Leo Burnett, Sydney
Earth Hour is now in its 5th year and has spread from Australia around the globe. The creators of Earth Hour, Leo Burnett, Sydney was asked to bring the message back to Australians and remind them to turn their lights off. They leveraged the fact that it is now a well-known phenomenon and introduced a few characters that represent the last people not participating. During the course of the ad they become quick converts to the movement upon discovering just what happens when the rest of Australia has its lights out.
Leo Burnett, Sydney
Bundy is the Thinking Man’s Rum as proven by this explosive commercial via Leo Burnett, Sydney.
Leo Burnett, Sydney
The Think Tank is a conundrum-solving internet machine made from brains and computers. You can submit a Conundrum or you can solve one. Do so and your brain will get bigger. In this video an old man tells us how the Think Tank can help make your life the same but slightly more enjoyable. Almost 80,000 have already signed up to the Bundy Rum Facebook page, submitting thousands of conundrums from the whimsical (‘if a monkey farts, does it smell like bananas?’) to the inane (‘where are my pants?’) to the philosophical (‘Are people born stupid or do they have to work at it?’). Conundrums were sent here: http://apps.facebook.com/bundy-think-tank/
Bundy ‘Watermark’
Leo Burnett, Sydney
On January 26, 2011, the Australian state of Queensland was hit by devastating floods. Over 75% of the state was destroyed, an area the size of France. More than 30 lives were lost and billions of dollars worth of damage was done. However, Queenslanders are known for their strong fighting spirit. Leo’s and Bundy decided to create a product that would become a symbol of defiance and resilience, and help rebuild Queensland’s community spirit. Watermark is a limited release commemorative rum that was launched in conjunction with a music festival held in 16 of the effected towns.
George Patterson Y&R, Sydney
One of three print ads for the French Film Festival.
George Patterson Y&R, Sydney
A campaign to promote the French Film Festival for Alliance Francaise. The imagery references the edge and passion of French film and was rolled out in a poster and online campaign around Australia.
George Patterson Y&R, Sydney
Through its extensive library of titles, the Amazon Kindle brings us closer to the inspirational words and wisdom of thousands of authors and their characters.
George Patterson Y&R, Sydney
As a display of might on Valentine’s Day, Artline armed star Mills & Boon author Melanie Milburne with one of their pens, to help people romantically supercharge their Valentine’s Day card messages.
JWT Melbourne
After Jimmy Jaques, known as the voice of harness racing in South Australia, lost his voice right in the middle of a call, he literally became a national talking point and internet sensation overnight. Chemmart, a nationwide chemist chain in Australia, jumped on the opportunity by launching a topical radio spot via JWT Melbourne hours after the story broke.
JWT Melbourne
Every summer the Melbourne Writers Festival consumes the city with over 40,000 people wandering through the CBD between venues. JWT Melbourne saw a perfect opportunity to take the festival to the streets with an interactive book that brings the theme “Stories From Every Angle” to life
JWT Melbourne
Commercial whaling was banned in 1986. Today whaling nations use a legal loophole of scientific research and continue to kill thousands of endangered whales for commercial use every year. The agency proposed a campaign that bucked traditional media and communications tactics, and looked to engage its audience by bringing the experience of whaling closer to the shores of Australia for people to see this brutal slaughter for themselves.
JWT Melbourne
The strategy was simple. JWT used the research of the whaling companies against them. Showing the futility of killing whales, as the same research can be done without causing any harm to them. The strong point of the campaign is the illustrations that draw people into the ad, subtly showing the harsh reality of whaling, but at the same time also showing the whales in their most beautiful form, rather than using brutal imagery.
JWT Melbourne
This JWT Melbourne cinema commercial to promote this years Melbourne Writers’ Festival. The action centres around the thoughts of an uninspired writer.