Australia’s Cannes Contenders: DDB Sydney, JWT Sydney, BMF Sydney and Banjo Sydney
After last year’s brilliant effort at Cannes – Australia was ranked #6 in the world – how will OZ perform at Cannes this year?Over the next week in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
DDB Sydney
A print ad promoting Hubb Bubba’s biggest bubble gum yet.
DDB Sydney
Set in the early morning, Aussies desperately try to cram in some leisure time before heading off to work. The Passat provides them with the perfect mobile changing room.
DDB Sydney
A variety of different Aussies, both big and small, have little ‘moments’ with their beloved Volkswagens. Sometimes words just aren’t enough…
DDB Sydney
Wrigley launched a TVC to announce their new ‘Intense’ cool mint product in the Eclipse portfolio. The TVC highlights the ‘powerful fresh breath’ brand positioning to align with the release of Eclipse Intense, Wrigley’s strongest mint ever.
DDB Sydney
The landscapes, people and experiences of Australia provide inspiration for Tourism Australia’s online marketing campaign, Making Tracks, which uses talented musicians to showcase the destination to an international audience of millions. The Making Tracks campaign pairs up four international classical musicians from the YouTube Symphony Orchestra 2011 with a contemporary Australian musician and sent on a journey of discovery across Australia.The musical pairs were tasked with composing a piece of original music inspired by the trip. Each journey was filmed and is being told through a series of four short musical episodes broadcast on YouTube and via Tourism Australia’s website.
Banjo, Sydney
The Surf Life Saving Australia ‘Australian for Life’ campaign is about getting all Australians involved in Surf Life Saving – not just those who live by the beach. It suggests different ways to Give, Get Involved and Be Safe – everything from taking a first aid course to donating money.
BMF Sydney
Spectators at the Socceroo’s match against New Zealand were encouraged to don a pair of bright yellow undies as they cheered the Australian team to victory, as part of a campaign by the official thirst crusher of the Qantas Socceroos, SOLO. The Solo Lucky Undies out-of-home activity combined large format mobile advertising with experiential marketing plus a billboard campaign across five capital cities. oOh! produced a specially designed fleet of mobile billboards completewith trailers equipped with a clothes line full of Solo Lucky Undies!The Solo Lucky Undies Trucks were supported by oOhfactor! staff handingout the “lucky undies” as well as sampling Solo product.
BMF Sydney
Australia’s Lambassador, Sam Kekovich, embarked on another diplambatic mission, this time to help the EU out of its current economic woes.
JWT Sydney
The 8 Colours of Fun campaign sees eight kids – one for each Smarties colour – paired with eight adult artists. The aim is for each duo to create an artwork inspired by their designated colour.
JWT Sydney
8x short animated interactive online films for the Australian Federal Government centered around Teenage Bullying, the series consists of eight interactive films created as part of The Line multi-media campaign.
JWT Sydney
Chokito is sick of things getting in the way of blokes having a good time. Chokito via JWT Sydney fought back. Chokito says NO NO NO to bouncers in this web film.
2 Comments
Great work BMF Sydney. Keep up the fresh and cutting edge work. Hopefully your creativity will drip down to the BMF Melbourne office.
The TA work is fantastic good luck to DDB