Australia’s Cannes Contenders: The Campaign Palace Sydney; Whybin\TBWA\Tequila Sydney and The Glue Society Sydney
In thelead up to the Cannes International Advertising Festival, Campaign Brief showcases Australia’s Lion contenders…
The Campaign Palace, Sydney
The ‘Tough’ camera category has become one of the most competitive in electronics. Both these TVC’s demonstrate the tough credentials of the camera while demonstrating the superior HD video and picture quality. ‘Climber’ proving pictures captured on a Lumix can be more compelling than saving someone’s life. ‘Skim’ is a modern day product demonstration. Where the durability of the camera is in stark contrast with man’s own stupidity.
The Campaign Palace, Sydney
To best demonstrate just how rewarding a career in the ‘Care’ industry can be, The Palace created 3 minute documentaries that allowed the viewer to observe the relationship between a ‘carer’ and a patient.
Whybin\TBWA, Sydney
Meet Davo. He’s a big fan of putting his hand in his pocket, just nottaking it out again. He’s also a big fan of ‘Just Prepaid Mobile’.Because they have the #1 low spend prepaid plan. And as the tightestman in Australia, maybe even the world, he loves every opportunity tosave money because as he says ‘It’s alright to be tight’.
Whybin\TBWA, Sydney
Good Food Month has been a Sydney institution. The brief from Fairfax was to get people excited about the festival and celebrateinternational food.
The Glue Society (via Droga5, Sydney)
Wearing their director hat, this one has been entered by The Glue Society (represented by Revolver) in the new Craft Lions. The long awaited VB Beer campaign launched with a two minute launch commercial before the first ballof the Ashes Cricket series against England. The scale of the production demanded a cast that is a combo ofprofessionals, CUB employees, punters straight off the street plus somewell known faces.
3 Comments
I reckon Nissan 370z maybe TBWA’s strongest case study – won Gold at Caples/ and awards shows inclluding One Show etc
Unfortunately the flags won an Epica in 2008.
http://theinspirationroom.com/daily/2009/dodoni-ice-cream-delicious-flags/
11.16,
Different idea.