Australia’s Cannes Contenders: Three Drunk Monkeys, Sydney and DDB Melbourne
After last year’s brilliant effort at Cannes – Australia was ranked #6 in the world -how will OZ perform at Cannes this year? Over the next two weeks in thelead up to the Festival, Campaign Brief will be showcasing the work wehope will impress the judges…
Three Drunk Monkeys, Sydney
Sun safety is set to change forever with the introduction of the SunSound – an initiative created by Three Drunk Monkeys in conjunctionwith Cancer Council NSW. Tasked with the challenge of persuadingAustralians, in particular care-free teenagers, to be aware of thedangers of sun exposure and remember to cover up, the Monkeys respondedwith the creation of a five-second musical sound trialled for the first time at Cronulla and Gosford beaches.
Three Drunk Monkeys, Sydney
Three Drunk Monkeys created a ampaign to promote BBCKnowledge’s coverage of the 40th anniversary of the first moon landing.
Three Drunk Monkeys, Sydney
BBC Knowledge is BBC Worldwide’sfactual and documentary channel – Channel 612 on subscription TVplatform FOXTEL. The campaign consists of a 60-second TVC and a print ad. Using the mixed media wizardry of Seattle-based director Sean Pecknoldand the voice of legendary comedic actor Richard E. Grant, the60-second TVC takes the viewer on a meandering journey through some oflife’s amazing truths.
DDB Melbourne
The wine market is often too stuffy and up itself. To stand out fromthe crowd, Margaret River winemaker Fifth Leg, via DDB Melbourne,created “Operation Kerplonk” -a Wine Amnesty of sorts – where punters could swap inferior wine for aquality bottle of Fifth Leg, no questions asked. So they thought.
DDB Melbourne
The slowness, rigidness and shaking limbs often associated withParkinson’s disease can make simple, everyday tasks virtuallyimpossible. For non-sufferers it’s difficult to comprehend anexistence where opening a carton of milk or using a telephone is animpossible task. DDB/Rapp, Melbourne helped people experience thiscomplete lack of physical control for themselves, filling arcade styleskill-testers with everyday objects. The agency placed them aroundMelbourne, collecting their $1 coins to fund help Parkinson’sVictoria’s research as they tried to play. Around $5,000 was raised in the first 12 hours.
8 Comments
The Sound Sound really is an ordinary idea, hyped beyond belief.
these?? ya THNK???
I’m not a mega-Monkeys fanboy but I do hope the BBC stuff gets a gong.
Good luck guys. Some great work.
Sun Sound, Moon Week and the Skill Tester for my money.
Of course it all depends what categories they were put in.
I guarantee Skill Tester won’t win radio.
Moon Week, great. Sun Sound, rubbish.
3 Drunk Monkeys = crazy name, boring work.
Sun Sound is Gold, as boring as that might be