Australia’s Cannes Contenders: SapientNitro Australia and The Glue Society
How will OZ perform at Cannes this year?Over the next month in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
SapentNitro Australia
Earphone Bully puts you in the shoes of a silent victim. With the current generation welded to their earphones, it uses 3D sound to virtually put a bully in your head.This creates a powerful role play tool to prepare kids for schoolyard bullies and importantly, gives them ways to speak up about it. It’s also about empathy and understanding for bystanders and parents, and for bullies themselves. You donât really know what it’s like until you step into their shoes. Earphone Bully can be customised by any anti-bully organisations to add local support details. It can also be personalised when passing onto friends, with the Earphone Bully knowing over 500 names.
SapientNitro Australia
It trumped Australia’s most prestigious art prize by one dollar, turned the art world on its head and put Foot Locker at the heart of sneaker culture. It was all to prove Foot Locker’s passion for sneakers. With a top prize of $50,001 and a finalist exhibition in the home of the prestigious Archibald Prize, Foot Locker elevated sneaker art to fine art and gave people a new platform for self-expression. It was the most exciting collaboration in Australasia’s sneaker history with templates to ‘colour-in’ from Nike, adidas, Converse and Puma. This resulted in 6,177 individual artworks. Though The Art Prize was open only to residents of Australia and New Zealand, it has attracted world-wide attention with the online gallery receiving an average of 47 pages viewed per site visit. As well, Foot Locker stores were converted into mini galleries to showcase the finalists. The winner was a 24-year-old who spent 420 hours creating an acrylic on wood called ‘Forbidden Fruit’. As well as the $50,001 cheque, he also took home a one-off pair of Air Force 1 sneakers (based on his artwork) now archived on Sneakerpedia.
DIRECTION / FILM
The Glue Society
through AMV BBDO, London.
(Directed by The Glue Society. Production: Independent, UK).
This summer, when asked to drive top of mind association between both Doritos chips and Dips, there was only one man to whom AMV BBDO, London could turn to for help: Esteban âda manâ Ortega – World Chip-Flick Champion 1967-1989.
DIRECTION / FILM
The Glue Society
through Droga5, Sydney.
(Directed by The Glue Society. Production: Revolver)
In part 1 of the Boosted Inspiration Series, we meet the inventor of the next big thing: “Moreing”. In the quest to add more, the lines are blurred between art, design, fashion and garden gnomes. This is the first of a series of films created by Droga5 Australia around the idea of Boosted inspiration.
DIRECTION / FILM
The Glue Society
through Madre, Buenos Aires.
(Directed by The Glue Society. Production: Revolver/Ursula)
DIRECTION / FILM
The Glue Society
through Wieden & Kennedy, Portland.
(Directed by The Glue Society. Production: Park Pictures)
The web film features a highly motivated young woman whose drive to run is unshakable, even for the most important people in her life.
OUTDOOR
The Glue Society
Watch With Mother “Like” poster.