Australia’s Cannes Contenders: Lowe Sydney and Publicis Mojo, Sydney
After last year’s brilliant effort at Cannes – Australia was ranked #6 in the world – how will OZ perform at Cannes this year? Over the next two weeks in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Lowe, Sydney
In a bid to increase Boxing Day A-League football crowds, Lowe Sydney conjured a nasty prankon the people of Brisbane over Christmas. What appeared to be a freegift-wrapping service, and a gesture of goodwill, turned out to be ajab at the Brisbane Roar football team and their fans. Thousands ofBrisvegans had their gifts wrapped with printed paper showing images oftheir players depicted as Christmas fairies and stuffed turkeys only tobe told a few days later that they had been swindled, with all theblame being pointed at their neighbourhood rivals, Gold Coast United.
Lowe, Sydney
A viral campaign to promote the upcoming FIFA World Cup qualifying series in Australia.
In less than a week, a clip promoting the Uzbekistan gameon April 1 caught worldwide attention online. It become thefifth most-viewed sports clip in the world on YouTube and has alreadyaccumulated 350,000 hits in total to date. Due to a widespreadbelief in Australia that the Socceroos are sure to qualify, Lowe andFFA adopted an unorthodox strategy: to promote the opposition asfierce adversaries capable of knocking Australia out.
Publicis Mojo, Sydney
Off the back of its latest launch to the James Boag’s trademark – asuper-premium beer called James Boag’s Pure – Lion Nathan rolledout a multi-media campaign including TV and cinema spots directed by Noam Murro, developed inpartnership with Publicis Mojo. Airingnationally, the 60, 30, and 5-second spots are set deep in the unspoiltwilderness of Tasmania, revealing a hidden night time world in which aseries of strange natural phenomena culminate in the discovery of thebeer.
Boag’s ‘Personalised Cases’
Publicis Mojo, Sydney
Purchasers of Boag’s Premium were offered a sticker sheet enabling them to the James Boag’s banner on the case wthn their own message of thanks, cheers or congratulations. Within days of launch the cases completely sold out in three different states of Australia.
Publicis Mojo, Sydney
4 Comments
Total Panther and Mantis domination. The animal kingdom salutes you.
F.
Gibbo, you make me feel like dancing. And something else. You know what I’m saying?
Go football. Go beer.
Go Chip and Chad!