Australia’s Cannes Contenders: DDB Sydney, BWM Sydney and Marketforce Perth
After last year’s brilliant effort at Cannes – Australia was ranked #6 in the world -how will OZ perform at Cannes this year? Over the next two weeks in thelead up to the Festival, Campaign Brief will be showcasing the work wehope will impress the judges…
DDB Sydney
On Monday March 29, commuters arrived in Sydney’s CBD to find aMcDonald’s Playland built just for them. Adults were able to play in away that they hadn’t since childhood. The Playland incorporated retrocharacters from the past such as a Hamburglar swing, Grimace cage andFillet-O-Fish bouncers. Built entirely by hand and scaled 2:1, it madeadults look and feel like kids again. It had a height of 32 feet, aweight of more than 15 tonnes, and a footprint of over 4,500 squarefeet. People see “i’m lovin’ it” in all McDonald’s ads. This time theyfelt it.
DDB Sydney
The agency launched Volkswagen’s newly redesigned Polo model with afully integrated campaign based around the idea, “For dedicatedfollowers of no one”. Created to connect with young drivers seeking a stylish, intelligentlybuilt car, the campaign positions its drivers as independent thinkerswhile showcasing Volkswagen’s innovative approach to engineering thenew Polo.
DDB Sydney
The agency put Cup-a-soup back on the winter meal agenda.
Marketforce, Perth
In this interactive press advertisement for Ikea’s storage solutions,Marketforce Perth encourages readers to fill the Benno CD tower withtheir favourite musical artists.
Marketforce, Perth
Great use of newspapers in this road safety ad from Marketforce, Perth
Marketforce, Perth
Western Power wanted the agency to highlight the dangers of trees and power lines getting too close in summer.
Marketforce, Perth
Over 40 Guide dogscould be found roaming freely throughout The West Australian newspaper to markInternational Guide Dog Day and make the point that guide dogs areallowed to go anywhere. In fact under the Disability Discrimination Act1992 and the Dog Act 1976 it is an offence to deny access to registeredGuide Dogs to anything other than the Zoo or operating theatres.
Marketforce, Perth
A large outdoor projection created by Marketforce Perth communicates that drinking alcohol affects your ability to drive.
BWM, Sydney
A spot for Weetbix, titled ‘Opera’, featuring Australian soccer star Tim Cahill, directed by Hamish Rothwell from Goodoil Films.
BWM, Sydney
To celebrate the sponsorship of the new TROPFEST category, TelstraMobile Masterpieces, Telstra, via BWM Sydney, created its own’Masterpiece’ starring TROPFEST founder, John Polson. Filmed on 30mobiles simultaneously, the clip shows Polson discussing the potentialand opportunities this new category presents to filmmakers.
19 Comments
weet bix? no chance of metal at cannes.
Mmnnnn. If I were on the jury the VW ‘Follow No One’ would be the one here that would get a second look. Harsh, but true.
10:38, that’s why you’re not on the jury.
Harsh but true.
Continental Cup-a-Soup spot winning metal at Cannes?
Now that really is funny.
Hahahaha.
Playland. Bronze or Silver.
Cup-a-Soup is on Shots Cannes Contenders reel. Surely, a good sign.
While I like the execution of the Playland, when I look at it I wonder what else did they do with the idea. What about in the experience in the restaurants? The drive thru? Or even the need for Macca’s when it hits you?
Still, nice big simple idea and viral vid – but it looks like it’s from a big, lumbering agency too caught up in an execution to do any more idea detonation. See D5s ‘Drinking Beer’ as case-in-point.
I visited Circular Quay, and a bunch of people I know visited, to take a look.
They were clearly shooting a TV ad.
There were actors standing around in costume waiting for their moment.
When we asked whether we could participate, we were told it was a TV shoot, and that no we couldn’t.
There was no opportunity, and no offer, to sign a release.
So in what sense did “thousands of Sydneysiders” participate?
Fine to enter it in TV, because it is a TV ad.
Not fine to enter it into whatever it’s being entered into, with those supers claiming the participation of thousands of Sydneysiders, because it clearly didn’t happen.
That’s like Carlton Draught entering Big Ad into “ambient” (or whatever) on the basis that “thousands of New Zealanders dressed up in funny costumes and ran across the plains of New Zealand, forming a large oesophagus and huge volume of beer”.
Here’s the flickr page – talks about TV, not about the chance to participate. I think it’s been entered into the wrong category…?
http://www.flickr.com/photos/aussiegold/with/4025517198/
Is this everything or just those with PR budget behind them?
The” Guide Dogs can go anywhere” campaign is a clear winner.
Its educational value regarding access for blind and vision impaired guide dog users will potentially make life much easier for many people with a disability.
12.21pm
Say what you like on this blog but please have the decency to have your facts straight before you slander.
Firstly thanks for coming down to Circular Quay. Sorry you didn’t have a go on the Playland – the person you asked must have given you the wrong information.
There were safety release forms to sign for any member of the general public over the age of 18. Plenty did. That is the fact. That was the whole idea.
And yes, you are quite right there was a TV ad shot at the same time.
There was over 2,000 participants while the Playland was up. Fact.
@ 12:21
I wanted to agree with you but then decided you just made a total fool of yourself.
The TV would’ve been shot over a day or two AND THEN you could participate.
But since you’re an immature child, you couldn’t wait.
if bwm’s tropfest wins anything, i’ll eat my own dick.
they’re tripping. wasted entry money.
A few dark horses from Market Force
WOT EV the lot of it.
No metal here.
Be lucky to see cardboard
Woah, woah, woah. 5.32pm, that’s messed up. Why can’t you eat a shit sandwich like everyone else?
The mcdonalds playland ad is not original or authentic. Wonder what the client will do when the ad fails
mcdonalds will pick up metal.
so too will cup-a-soup and the road safety tear work.
well done all.