Australian phenomenon of customised stick figure characters on back of cars leads to new animated spot for Kia Carnival via Innocean
Innocean Australia and Kia take what is a growing People Mover and SUV phenomenon,
and literally turn it on its head in a new spot for the Kia Carnival running nationally from today.
Right now in Australia, an interesting phenomenon involving the family car is taking place. Families all around the country are putting customised stick figure characters that reflect the individual members and their interests on the back of their cars.
Based on this phenomenon, Innocean Australia and Kia Motors have created a TVC for
Australia’s Favourite PeopleMover, the Grand Carnival, that takes this insight and puts a unique twist on it.
Agency- Innocean Australia
Creative Director – Scott Lambert
Copywriters – Jenny Mak, Scott Lambert
Art Directors – Lyndal Kearney, Scott Lambert
Planning Director – Kathy O’Connor
Group Business Director – Simon Hornery
Business Director – Janine Allan
Head of Broadcast – Tania Templeton
Production Company – XYZ Studios
Director – Mat Landour
Executive Producer – Katie Mackin
Character Design – Mat Landour
Music/sound – Song Zu
Client- Kia Motors Australia
National Marketing Manager – Steve Watt
Brand and Advertising Manager – Gerrit Walters
9 Comments
Nice insight but the script and execution was a little bit of a let down
execution and animation are abysmal
Kernel of an idea that went nowhere.
What ruins it is the weird sticker outline all the characters have. They absolutely don’t need it to get the idea across. This outline looks ugly and muddies up each shot. Perhaps a client demand? Overall The animation isn’t bad and the character design is what it is.
Not all insights are worthy of pursuing.
ad wankers aside, punters will get a laugh out of it. good to see such a cliched segment getting something so fresh.
Almost, but no.
A good CD would be happy to be named just as the CD. Why put your name down as CD, copywriter and art director? Why not go the full hog and take the team’s name off all together? And why do it on an ad that isn’t very good? That’s the worst CD decision.
Since it’s Stick Figure i like it.