Australia scores 7 Gold, 18 Silver and 17 Bronze at New York Festivals Advertising Awards – Leo Burnett Sydney named Agency of the Year
Australia punched well about its weight at the 2011 New York Festivals Advertising Awards, held tonight at the Skylight West in New York.
Australia scored seven Golds of a total of only 35, second only to the USA, plus 18 Silvers and 17 Bronze.
Leo Burnett Sydney was named the NYF agency of the year, walking away with four of the seven Golds – two for Canon ‘Photochains’ and two for WWF ‘Monkey’, with two to Clemenger BBDO, Melbourne (for Guide Dogs Australia ‘Support Scent’) and one to George Patterson Y&R Brisbane (for South Pacific Breweries ‘Beer Coasters’).
Leo Burnett Sydney also scored five Silvers and two Bronze, while Clemenger BBDO, Melbourne won six Silvers and two Bronze.
Juror Mark Tutssel, worldwide CD of Leo Burnett, part of on of the heaviest juries ever assembled, told CB: “Australia continues to compete globally at the highest level with the world’s most innovative thinking. They punch way above their weight. It’s very impressive.”
The Aussie connection also included the World’s Best Ad (Best of Show), which was awarded to the Nike ‘Write the Future’ campaign via Wieden + Kennedy, Amsterdam, who’s joint ECD is Aussie expat Eric Quennoy.
Unlike previous year’s there were no category Grand Prix awarded this year after a late-night decision by the all-star jury to make a statement about what the New York Festivals should stand for.
Highlights of the night included the awarding of the Lifetime Achievement Award to Keith Reinhard, chairman emeritus of DDB Worldwide – and Living Legend Awards to commercial and film director Bob Giraldi and editor Bob Carr.
Also meeting ad legend Jerry Della Femina (left in blue shirt) who was there for his friends Reinhard and Giraldi. Jerry sends his regards to Australia’s Ted Horton, recalling the great lunch they had at the Four Seasons a few months back with fellow ad greats George Lois and Allen Rosenshine.
Australia
GOLD
Support Scent
Guide Dogs Australia
CLEMENGER BBDO MELBOURNE
Promotional Marketing
Public Service
Gold Award Winner
Support Scent
Guide Dogs Australia
CLEMENGER BBDO MELBOURNE
Promotional Marketing
Avante Garde
Gold Award Winner
Beer Coasters
South Pacific Breweries
George Patterson Y&R Brisbane
Annual Reports
Collateral
Gold Award Winner
Photochains
Canon
LEO BURNETT SYDNEY
Personal Products
Mixed/Integrated Media
Gold Award Winner
Photochains
Canon Australia
LEO BURNETT SYDNEY
Social Network
Avant-Garde
Gold Award Winner
Monkey
WWF
LEO BURNETT SYDNEY
Cinematography
Art & Technique + Technology
Gold Award Winner
Monkey
WWF
LEO BURNETT SYDNEY
Spots longer than 120 seconds
TV/Cinema/Promo
Gold Award Winner
SILVER
HIdden Pizza Restaurant
Sensis Yellow Pages
Clemenger BBDO and Proximity Melbourne
Place Based Media
Avant-Garde
Silver Award Winner
HIdden Pizza Restaurant
Sensis Yellow Pages
Clemenger BBDO and Proximity Melbourne
Business to Business Promotions
Collateral
Silver Award Winner
Hidden Pizza Restaurant
Sensis Yellow Pages
Clemenger BBDO and Proximity Melbourne
Events
Collateral
Silver Award Winner
Slo Mo
Fosters
CLEMENGER BBDO MELBOURNE
Beverages Alcoholic
TV/Cinema/Promo
Silver Award Winner
Support Scent
Guide Dogs Australia
CLEMENGER BBDO MELBOURNE
Ambient
Avant-Garde
Silver Award Winner
Support Scent
Guide Dogs Australia
CLEMENGER BBDO MELBOURNE
Direct Response
Public Service
Silver Award Winner
Dirty Dishes campaign
PZ Cussons, Morning Fresh
DDB Group Melbourne
Web/Applications
Art & Technique + Technology
Silver Award Winner
See The person
Scope
LEO BURNETT MELBOURNE
Educational/Non-Profit
Avant-Garde
Silver Award Winner
See The person
Scope
LEO BURNETT MELBOURNE
Low Budget (Under $35,000)
TV/Cinema/Promo
Silver Award Winner
Photochains
Canon
LEO BURNETT SYDNEY
Personal Products
Digital and Interactive
Silver Award Winner
Photochains
Canon Australia
LEO BURNETT SYDNEY
Innovative Use of Media
Avant-Garde
Silver Award Winner
Photochains
Canon Australia
LEO BURNETT SYDNEY
Consumer Products
Collateral
Silver Award Winner
Favourable Lie
Diageo Australia
LEO BURNETT SYDNEY
Beverages Alcoholic
TV/Cinema/Promo
Silver Award Winner
Monkey
WWF
LEO BURNETT SYDNEY
Environmental Issues
Public Service
Silver Award Winner
Carlton Draught Slow Mo
Carlton&United Breweries/Carlton Draught
Plaza Films
Cinematography
Art & Technique + Technology
Silver Award Winner
Monkey
WWF
Revolver
Direction
Art & Technique + Technology
Silver Award Winner
Communication Shutdown
The AEIOU Foundation
SapientNitro Brisbane
Social Network
Avant-Garde
Silver Award Winner
Optus ‘Secret Training Camp’
Optus
The Feds and Walkabout Films
Special Effects
Art & Technique + Technology
Silver Award Winner
BRONZE
Smirnoff Purity
Diageo
ANIMAL LOGIC
Special Effects
Art & Technique + Technology
Bronze Award Winner
Does not negotiate
Allpest
AUSTEREO PERTH
Home Products/Services
Radio
Bronze Award Winner
BMF’s amazing wow sit down thing
BMF
BMF
Self Promotions/Consumer
Collateral
Bronze Award Winner
Car Ride
Chum
CLEMENGER BBDO MELBOURNE
Home Products/Services
Radio
Bronze Award Winner
Lizard
Fosters Group
CLEMENGER BBDO MELBOURNE
Beverages Alcoholic
TV/Cinema/Promo
Bronze Award Winner
Headless Horseman
Australian Centre for the Moving Image (ACMI) / Tim Burton the Exhibition
DDB Group Melbourne
Art Direction
Art & Technique + Technology
Bronze Award Winner
Playland
McDonalds Australia
DDB Sydney
Restaurants
Outdoor
Bronze Award Winner
Coopers DIY Beer: Dodgy Doggy Door / Deadly Doorbell / Short Temper
Coopers / DIY Beer
kwp! Advertising Adelaide
Beverages Alcoholic
Radio
Bronze Award Winner
Earth FM
WWF
LEO BURNETT SYDNEY
Environmental Issues
Public Service
Bronze Award Winner
Earth FM
LEO BURNETT SYDNEY
Best Use of Medium
Radio
Bronze Award Winner
Vuvu Repellent
Rid
McCann WorldGroup
Home Products/Services
Radio
Bronze Award Winner
Vuvu Repellent
Rid
McCann WorldGroup
World Cup Tournament
Radio
Bronze Award Winner
Monkey
WWF
Revolver
Special Effects
Art & Technique + Technology
Bronze Award Winner
Communication Shutdown
The AEIOU Foundation
SapientNitro Brisbane
Philanthropic Appeals
Mixed/Integrated Media
Bronze Award Winner
Skim
Panasonic Lumix FT2 Digital camera
The Campaign Palace
Personal Products
TV/Cinema/Promo
Bronze Award Winner
Stop Torturing Our Aquatic Life
Earth Choice
The Otto Empire
Home Products/Services
TV/Cinema/Promo
Bronze Award Winner
A Little Knowledge Goes a Long Way
BBC Knowledge
Three Drunk Monkeys
Media Promotion: Broadcast
Bronze Award Winner
FINALISTS
Allianz – Inflatable World
Allianz
ANIMAL LOGIC
Special Effects
Art & Technique + Technology
Finalist Award Winner
Halo: Reach ‘Birth of a Spartan’
Xbox
ANIMAL LOGIC
Special Effects
Art & Technique + Technology
Finalist Award Winner
WHISKAS PLEDGE
WHISKAS
BD NETWORK
Home Products/Services
Marketing Effectiveness
Finalist Award Winner
BMF’s amazing wow sit down thing
BMF
BMF
CDR14
Self Promotion/Consumer
Collateral
Finalist Award Winner
Halo Enlist for the Red Cross
Microsoft/Xbox/Halo Reach
Brendan Graham & Wang Wei Yang
Online Ad (Banner/Pop-up etc.)
Student
Finalist Award Winner
Hidden Pizza Restaurant
Sensis Yellow Pages
Clemenger BBDO and Proximity Melbourne
Telecommunication Services
Mixed/Integrated Media
Finalist Award Winner
Magnatron
CUB / Carlton Draught
CLEMENGER BBDO MELBOURNE
Beverages Alcoholic
Outdoor
Finalist Award Winner
Magnatron
Fosters Group/Carlton & United Breweries
CLEMENGER BBDO MELBOURNE
Beverages Alcoholic
Mixed/Integrated Media
Finalist Award Winner
M&M’s Bare All
Mars Snackfood Australia
CLEMENGER BBDO MELBOURNE
Confections/Snacks
Mixed/Integrated Media
Finalist Award Winner
MK Ultra
MTV EXIT Foundation
COLMAN RASIC
Spots longer than 120 seconds
TV/Cinema/Promo
Finalist Award Winner
The Guide Dog Interviews
Guide Dogs NSW/ ACT
Curious Film
Direction
Art & Technique + Technology
Finalist Award Winner
The Recently Robbed Tourist”s Guide
ANZ / Secure Sentinel
DDB Group Melbourne
Consumer Services
Collateral
Finalist Award Winner
Award Annual
Award
DDB Sydney
Art Direction
Art & Technique + Technology
Finalist Award Winner
Playland
McDonald’s Australia
DDB Sydney
Innovative Use of Media
Avant-Garde
Finalist Award Winner
Playland
McDonald’s Australia
DDB Sydney
Restaurants
TV/Cinema/Promo
Finalist Award Winner
Cabbie-oke
Telstra Australia
DDB Sydney
Ambient
Avant-Garde
Finalist Award Winner
Dedicated Followers of No One
Volkswagen/POLO
DDB Sydney
Automobiles
Digital and Interactive
Finalist Award Winner
Dedicated Followers of No One
Volkswagen/POLO
DDB Sydney
Best Use of Medium/Microsite
Digital and Interactive
Finalist Award Winner
Dedicated Followers of No One
Volkswagen/POLO
DDB Sydney
Automobiles
Digital and Interactive
Finalist Award Winner
Love Scented Newspaper
Cadbury/Cherry Ripe
George Patterson Y&R Melbourne
Best Use of Medium/Newspaper
Finalist Award Winner
Source Code
Defence Force Recruiting
George Patterson Y&R Melbourne
Political/Government
Digital and Interactive
Finalist Award Winner
Canvas 2 Kickass
Just Car Insurance
George Patterson Y&R Melbourne
Financial Services
Digital and Interactive
Finalist Award Winner
Spring Fever
Schweppes Australia
George Patterson Y&R Melbourne
Animation – Computer
Art & Technique + Technology
Finalist Award Winner
See The person
Scope
LEO BURNETT MELBOURNE
Spots longer than 120 seconds
TV/Cinema/Promo
Finalist Award Winner
Photochains
Canon
LEO BURNETT SYDNEY
Best Use of Medium/Microsite
Digital and Interactive
Finalist Award Winner
Photo 5 Event
Canon Australia
LEO BURNETT SYDNEY
Events
Collateral
Finalist Award Winner
Subaru Audio Tour
Subaru
LEO BURNETT SYDNEY
Consumer Products
Collateral
Finalist Award Winner
XV Rescue
Subaru
LEO BURNETT Sydney
Integrated (Mixed) Media Campaigns
Avant-Garde
Finalist Award Winner
XV Rescue
Subaru
LEO BURNETT Sydney
Consumer Products
Collateral
Finalist Award Winner
XV Rescue
Subaru
LEO BURNETT Sydney
Automobiles
Mixed/Integrated Media
Finalist Award Winner
Monkey
WWF
LEO BURNETT SYDNEY
Editing
Art & Technique + Technology
Finalist Award Winner
Monkey
WWF
LEO BURNETT SYDNEY
Original Music
Art & Technique + Technology
Finalist Award Winner
Earth FM
WWF
LEO BURNETT SYDNEY
Innovative Use of Media
Avant-Garde
Finalist Award Winner
Earth FM
WWF
LEO BURNETT SYDNEY
Environment Issues
Mixed/Integrated Media
Finalist Award Winner
Carlton Draught Slow Mo
Carlton&United Breweries/Carlton Draught
Plaza Films
Direction
Art & Technique + Technology
Finalist Award Winner
Pure Blonde “Pardon”
Fosters Group / Pure Blonde
PLAZA FILMS
Cinematography
Art & Technique + Technology
Finalist Award Winner
Camera Combat
SKY
Prodigy Films
Direction
Art & Technique + Technology
Finalist Award Winner
Ride
The Coca Cola Company
Publicis Mojo
Spots longer than 120 seconds
TV/Cinema/Promo
Finalist Award Winner
Playground
The Coca Cola Company/ Burn Energy Drink
Publicis Mojo
Spots longer than 120 seconds
TV/Cinema/Promo
Finalist Award Winner
Ian’s Getting Ready
The Communications Council/ AWARD Call for Entries
Publicis Mojo
Entertainment Promotion
Mixed/Integrated Media
Finalist Award Winner
Cry
Carlton United Breweries
Revolver
Direction
Art & Technique + Technology
Finalist Award Winner
The Feel
Carlton United Breweries
Revolver
Direction
Art & Technique + Technology
Finalist Award Winner
Beer – The Untold Story
DB Breweries
Revolver
Direction
Art & Technique + Technology
Finalist Award Winner
Falling Water
Hyundai
Revolver
Cinematography
Art & Technique + Technology
Finalist Award Winner
Falling Water
Hyundai
Revolver
Special Effects
Art & Technique + Technology
Finalist Award Winner
Gay & Lesbian Mardi Gras
Virgin Blue Airlines
SapientNitro
Gay/Lesbian Advertising
Finalist Award Winner
Lumix Tough, Water-proof
Panasonic/ Lumix FT2 camera
The Campaign Palace
Personal Products
Finalist Award Winner
Honk If You’re Human
BBC Knowledge
Three Drunk Monkeys
Art Direction
Art & Technique + Technology
Finalist Award Winner
Honk If You’re Human
BBC Knowledge
Three Drunk Monkeys
Copywriting
Art & Technique + Technology
Finalist Award Winner
Bite Marks
Hachette/Twilight books
US Sydney
Entertainment Promotion
Outdoor
Finalist Award Winner
The All White DPS
Nike / Write the Future
US Sydney
World Cup Tournament
Finalist Award Winner
The Grey Cross
WIRES
Ward6
Civic/Social Education
Public Service
Finalist Award Winner
New Zealand
BRONZE
Sounds Like Us
Radio New Zealand
Clemenger BBDO Wellington
Art Direction
Art & Technique + Technology
Bronze Award Winner
Ads In The Dark
WWF
Clemenger BBDO Wellington
Environmental Issues
Public Service
Bronze Award Winner
FINALISTS
Patchwork
Positively Wellington Tourism International
Clemenger BBDO
Art Direction
Art & Technique + Technology
Finalist Award Winner
Theatre Ad
New Zealand Transport Agency
Clemenger BBDO Wellington
Place Based Media
Avant-Garde
Finalist Award Winner
Ads In The Dark
WWF
Clemenger BBDO Wellington
Innovative Use of Media
Avant-Garde
Finalist Award Winner
Fridge Magnet Billboard
Bond + Bond
DraftFCB
Retail Stores
Outdoor
Finalist Award Winner
Multiple Sclerosis Society – The War Inside
MS Society
TBWA/Tequila
Philanthropic Appeals
Public Service
Finalist Award Winner
7 Comments
Brisbane Gold.
Melbourne finalists.
Sydney?
DiLallo is on Fire!!!
Presumably no-one else bothered entering.
Very lame award. Only Tutssel cares.
A jury full of genuinely fat, over paid people wanting a free trip to NY, doesn’t make a good show.
Look at all the great agencies that don’t enter.
Michael no love for Old Spice?
this jury was spot on, only awarded truly deserving work. well done Leo Burnett Sydney!
It all adds to the rankings. Especially the One report. That’s why people enter.