Australia and NZ now eligible to enter Asia Spikes – festival to be held in Singapore September 19-22

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Picture 912.pngSpikes Asia Advertising Festival has announced its dates for this year’s event as 19-22 September 2010. And following consultation with the industry, including CB, Spikes Asia will once againwelcome entry participation from Australia and New Zealand. The Festival will return to Suntec Singapore and will coincide with the week of the Singapore F1 Grand Prix, giving those who wish to attend the race the opportunity of staying on.

The presidents of the juries will be announced in the coming weeks. Innovations for 2010 will include:

Australia & New Zealand eligible to enter

Following consultation with the industry, Spikes Asia will once againwelcome entry participation from Australia and New Zealand.

Young Spikes Media Competition

To complement the existing Young Spikes Integrated Competition, new to2010 is the Young Spikes Media Competition, which will challenge teamsto develop an innovative media strategy. The teams will work to a briefpresented by a charity or non-profit organisation, whose name,objectives, strategies and target audience remain secret until they aredisclosed at the briefing session. The competing teams will have toprepare their submission in the form of a short presentation which willthen be presented to and judged by a panel of top media experts.

Young Marketers Registration

To encourage and support young professionals in the fields of marketingand communication working for marketing organisations and clientcompanies, a reduced registration fee will be available allowing themto benefit from the unique learning opportunity Spikes Asia has tooffer.

Australia’s Terry Savage, chairman of Cannes Lions, who, withHaymarket, publishers of Media and Campaign, organise the event, said:”Learning and inspiration are more critical now than ever before, andin the next few weeks we will be announcing more innovations for 2010along with a great line-up of speakers and seminars. Followingextensive consultation with the industry, we welcome back Australia andNew Zealand into Spikes and we will continue to meet with the industryin the coming weeks to ensure the relevance of our programme to themarket.”

“Spikes Asia exceeded all our expectations in year one. Theimprovements that have been made for 2010 are as a direct result ofconstructive feedback from the industry. We are delighted with thelevel of interest in this year’s event, especially the decision tocoincide Spikes Asia with the Singapore F1 Grand Prix,” adds TimWaldron, managing director of Haymarket Media Asia.

The Spikes 2010 website will launch on 9 March.

Close to 1,000 delegates attended the 2009 Spikes Asia AdvertisingFestival partaking in an intense, and sometimes controversial,programme of seminars and interactive workshops presented by some ofthe finest regional and global creative thinkers. Nearly 3,000 entriesfrom 21 countries were judged on site by top international and regionalcreatives and media professionals. An integrated young creativecompetition, exhibitions, screening kiosks, an array of networkingopportunities, including the opening party, the fun Networking AfterDark hosted by several top advertising agencies, and the After Party,which followed the awards ceremony on the final night of the Festival,are some of the activities enjoyed by participants.