Aussies declared world champions + Runner-up at IAA InterAd XIII Global Student Competition
Team Boomerang One from Edith Cowan University, Perth was declared World Champion of the annual International Advertising Association (IAA) InterAd XIII global student advertising competition.
In addition, the Global Runner-up was See Beyond from University of Canberra.
The International Advertising Association’s (IAA) InterAd XIII competition is part of the Education and Professional Development program and is designed to give students the opportunity to test their skills with a real world client case study.
This year’s brief was developed with Dentsu London and its client Canon Europe. The brief asked for a game changing brand campaign that disrupts the category and breaks all conventions.
Says chairman of the jury and Dentsu London’s managing director Ida Rezvani (above): “Although all teams clearly worked incredibly hard to deliver their presentations, it was interesting that some chose quite a theoretical approach. It was very clear that Boomerang One were the winning team and by far, the most creative. Whilst robust thinking is a huge part of what we do, we get paid to deliver creative work as that’s the bit clients can’t do themselves.”
Says IAA world president Alan Rutherford: “These are the industry professionals of tomorrow and the work they have produced for their InterAd campaigns is testament to some of the terrific teaching they are receiving in their institutions.”
The winning team will receive an award and certificates at an event in London hosted by the IAA UK Chapter on September 16th.
Boomerang’s faculty advisor is Clive Barstow. The team members include: Annabel Slade, Colby Lathwell, Jack Geerssen, Jakob Reimerson, Jon Ismailovski, Sebastian Forsström
Five other regional teams also reached the IAA InterAd XIII World finals and will be given global runner-up awards based on their juried scores. The runners-up are:
Global Runner-up: See Beyond – University of Canberra, Australia
Global 2nd Place/Regional Winner USA: Imaginarium – Emerson College, USA
Global 3rd Place/Regional Winner Latin America: Cuore – UNIACC, Chile
Regional Winner Asia: CanOnly – Hallym University, South Korea
Regional Winner Europe: Pixel Weasel – National School of Political Studies & Administration, Romania
Regional Winner Middle East/Africa: NDU 1 – Notre Dame University, Lebanon