Aussie creatives shine at IAB MIXX Awards in NY; Whybin\TBWA\Tequila snares three gold awards

Australian creative agencies have proven their might on the global stage, taking out three golds, four silver and one bronze Award at the eighth annual IAB MIXX Awards in New York overnight. The wins are Australia’s largest haul on this global stage of digital advertising creativity, proving that Australian creative agencies are among the best in the world.

Whybin\TBWA\Tequila, Sydney snared all three of the Gold Awards and one silver, with Leo Burnett Melbourne taking home two silver Awards and George Patterson Y&R Sydney one silver.  Droga5 Australia secured the bronze.

Paul Fisher, CEO IAB Australia went to the awards to proudly support the Australian finalists applauding loudly as the winners were presented.

Says Fisher: “It was immensely satisfying to see so many Australian campaigns presented as finalists and for eight out of 10 of them to win awards was brilliant. It was a fantastic showing by Australian digital creative on a truly global stage at one of the worlds most prestigious awards nights.”

Australian campaign entries made up 10 of the 111 finalists from 30 countries across the 27 award categories this year.

The full list of Australian finalists and winners are as follows:

Branded Content – Single execution

Australian Bureau of Statistics, Leo Burnett, Spotlight – finalist

Cross-Media Integration- Campaign

Insurance Australia Group, Whybin\TBWA\Tequila\,  NRMA Car Creation – GOLD

Digital Out-Of-Home-single execution

Insurance Group Australia, Whybin\TBWA\Tequila\, NRMA Bus Shelter – SILVER

Public Service/Not For Profit

NGIA, VML Australia, Improve your plant/life balance – Finalist

St Vincent de Paul Society, George Patterson Y&R Sydney, Signed Finds – SILVER

Mars Petcare, Whybin\TBWA\Tequila\, The Pedigree Adoption Drive – GOLD

Direct Response and Lead Generation – Campaign

Insurance Group Australia, Whybin\TBWA\Tequila\, NRMA Car Creation – GOLD

Online Commercial – Single Execution

Kraft’s Boost, Droga5 Australia, Moreing – BRONZE

Experimental and Innovative – Campaign

Giant Bicycles, Leo Burnett Melbourne, Everyday rider Sponsorships – SILVER

Social Marketing – Campaign

7-Eleven Slurpee, Leo Burnett Melbourne, BYO Cup Day – SILVER

Campaign and single execution winners in the 27 categories were announced after a competitive process judged by an all-star lineup of cross-industry experts and professionals, which included ad agency executives, marketers, and major media brand leaders. The MIXX Awards is the only competition in the US that evaluates all key facets of interactive marketing – including strategy, creative development and execution, media placement and integration, effectiveness and ROI.