Ausgrid teaches kids about energy efficiency with Augmented Reality installation at Taronga Zoo
CASE STUDY – Blaze Advertising, Sydney created an installation for Ausgrid where visitors can participate in hands-on activities to learn more about energy efficiency and simple steps that contribute to a healthier natural environment.
The experience centered on an Augmented Reality exhibit, featuring a fully animated version of Taronga Zoo’s sea lion Nala. Visitors saw themselves projected into a “magic mirror” display, able to interact with Nala and enjoy an adventure that involved the virtual and physical environment around them.
The innovative technology used showcased a world-first in augmented reality.
By creating a real-time 3D scan of visitors, a realistic, life- size experience was delivered that rendered graphic animation based on movement and allowed the virtual sea lion to move 360° around the subject