Audi appoints Holler as digital agency

Audi has appointed Holler as its digital agency following a rigorous three-month pitch process.

The comprehensive market search, which kicked off in June 2012, was conducted by TrinityP3 on behalf of the luxury German carmaker’s Australian operations.

Says Kevin Goult, Audi Australia’s general manager marketing: “Our ongoing growth in the digital space necessitated a fresh approach and Holler’s experienced team, strategic skills and impressive work makes them an ideal partner for us.

Holler will work across all aspects of Audi’s digital needs, from October this year.

Says Caitlin Millar-Jack, managing director of Holler: “We’re truly thrilled to have secured Audi’s digital creative account and are looking forward to working closely with the Audi team on forward-thinking projects befitting of the brand.”

The incumbent agency was MassMedia Studios, which held the business for more than nine years.

Says Goult: “Due to the dynamic growth of the Audi brand in Australia over this period, the needs of the business have changed dramatically. We’d like to thank MassMedia Studios for their strong support to Audi over the past nine years.”