Art Series Hotels invites punters to ‘Stay the night. Steal the art.’ in new Naked campaign

Art has a history of theft and heist, a history that Melbourne has shared. In 1986, Picasso’s Weeping Woman was stolen from Melbourne’s National Gallery Victoria and held for ransom. There have also been rumours of a Banksy being stolen in the streets of Melbourne.
Now Art Series Hotels, via Naked Communications, Melbourne, is offering the public the chance to steal a Banksy for themselves, No Ball Games. This work is just one of a handful of signed and authenticated Banksy’s available in Australia (valued at $15,000). From 15th December 2011 till 15th January 2012, Art Series Hotel guests will have the opportunity to try and steal it. If they succeed, it’s theirs to keep. If they get caught, back on the wall it goes.
Expert in street art and editor of Invurt Magazine, Fletcher Andersen, said: “Banksy has helped to place a global spotlight on the street art genre, transformed multiple urban spaces and become a household name in the process. The chance to own one of his works is a great opportunity, and more than worthy of a heist attempt.”
Will Deague, CEO of Art Series Hotels, said: “The Art Series Hotel Group is passionate about supporting the arts in Melbourne and we’re very excited about the StealBanksy concept.”
Says Matt Houltham, Managing Director of Naked Communications, Melbourne: “We’re pleased to be involved. It’s always nice to twist convention on its head”.
Twitter: @stealbanksy
Facebook: facebook.com/artserieshotels

12 Comments
All art is theft.
The wall looks better without the Banksy.
Innit.
Nice work Gez
Nice. They’ll easily get 15k worth of PR out of that.
A heist is usually successful through people not knowing it will happen, the eliment of suprise needs to be there.
Banksy surely wouldn’t be happy with his work being used in this way, it goes against all his work stands for. Nah another average PR attempt from naked I’m afraid.
Banksy’s work doesn’t stand for anything except exploiting the gullibility of twats. I imagine he’d be all for it.
Mate read up on Banksy.
This is great, love it. Simple and very ‘on brand’ as they say. Be a lover not a licker.
Love it. Nice idea, great execution. Well done to all involved.
All property is theft
Naked deserves a hug…or thug.
I’m sure they’ll be happy with either.