ArnoldFurnace launches first print campaign for Peugeot’s Menu Priced Servicing Scheme
The newly formed ArnoldFurnace Sydney launches its very first print campaign today, for client Peugeot.
Inspired by the fact that many car owners bypass their authorized car care centre for the local mechanic ‘down the road’, ArnoldFurnace has created a lighthearted campaign to promote Peugeot’s Menu Price Servicing Scheme.
Three print ads were developed to highlight the benefits of a genuine Peugeot service, versus one from a less scrupulous outfit. “Thingamibob” “Whatchamacallit” and “Doohicky” use the consumer insight that people often feel like they’re at the mercy of unreliable mechanics, who insist on doing unnecessary and uncalled for work. The servicing scheme devised By Peugeot means that the customer knows in advance exactly what they are paying for, so there are no nasty surprises.
“Our AfterCare Menu Price Servicing Scheme gives customers a greater level of control and certainty over their service bills and has proved incredibly successful. It’s a great product for which ArnoldFurnace have created advertising to match,” said Richard Grant, national marketing manager, Peugeot Automobiles Australia.
“It’s a universal truth that most people feel out of their depth at the service centre and Peugeot’s transparent pricing is a brilliantly simple idea that restores customer confidence in the whole process,” added Paul Fenton, joint national creative director, ArnoldFurnace.
Agency – ArnoldFurnace Sydney
Art Directors – Luke Duggan, Zuzana Zaloudek
Writers – Luke Duggan, Fiona Cox
Creative Directors – Tom Spicer, Paul Fenton
Group Account Director – Siobhan Petri
15 Comments
How many creatives does it take to screw in a thingamibob?
“newly formed ArnoldFurnace Sydney”? Isn’t it the same agency with a different letterhead?
I think it’s about time for everyone to stop hatin’ and start appreciatin’. Let me start: I like the art direction, it’s great (for Peugeot).
Straight over my head.
Good insight, well executed. Nice one.
I don’t know if it lands on “Don’t pay for what you don’t need” It feels more like Peugeot know their parts or Peugeot sell the right parts.
They look great though
Great. One has to raise the question though. This is not a criticism of this campaign either, it looks good, but… Aren’t we beyond the time were we have to put url’s on print ads. I’m sure most people would just type peugeot into google and be done. As long as people know how to spell the brand name I don’t think we really need to be told that they are online. These days its just expected.
“Bring back the star burst” & “I damm well love these ads”
Hardly inspiring work. Fail
Nice work Zuzana, Fiona and Whatshisface.
Please explain?
What would you like explained ?
Great product insight.
I can assure you, that as a Peugeot owner, you will need a decent mechanic.
Well thats a win for the design team.
Those thingamibobs do seem a bit expensive though-for something you can’t get a handle on. Not sure if I would buy a car because of the after-sales; who is this campaign really selling to?
Hi Siobhan,
Pauline here.
I don’t understand why these thingamabobs have prominent starbursts attached to them. Are they on special?