Arnold Furnace makes Carnival Cruise Lines’ debut with ‘Wake up to something new’ campaign

Arnold Furnace Sydney has created its first campaign for Carnival Cruise Lines since their appointment to the account in May this year.

With the line ‘Wake Up To Something New”, the campaign will cover outdoor, bus sides, bus backs, train stations and online.

For the first time Carnival will be basing a ship year-round outside of the USA, and Australia will become the new home for Carnival Spirit which is due to arrive in Sydney Harbour in October 2012.

For the launch Arnold Furnace will highlight all the possibilities offered by a Carnival cruise – the variety of destinations available, the exciting on-shore experiences and the range of different facilities and choices to be had onboard.  The campaign drives home the notion that no two days are ever the same when cruising with Carnival.

“Our campaign will wake up a whole new group of cruise recruits to a holiday that really will provide them with something new,” said Siobhan Petri, group account director, Arnold Furnace.

“It’s not often you get the chance to work with a company who has fun and spontaneity at the core of their brand.  Carnival is a client who truly lives and breathes their brand, and I think the creative is testament to this,” she added.

Paul Fenton and Tom Spicer: Joint National Creative Directors

Jennifer Shabshelowitz: Account Manager: