Archibald Williams launches ‘A∙Women’ platform

Think a-league, but less testosterone and much cooler. A∙Women is a platform for the women at Archibald Williams, and within the network in advertising and marketing, to come together. To learn, grow, share, lead, create, and find support and inspiration in their careers.

Women account for approx. 50% of AW’s team, but that is not the norm in Australia’s advertising and marketing industry. And while the numbers are obviously there across marketing and advertising, the agency’s team has acknowledged that it’s still a different world for women.

The platform has been launched by the women at the AW team, led by head of client and strategic services, Kiranpreet Kaur, as a way to celebrate women and what they bring to the industry.

The philosophy:

Women are different.

We see the world differently. We have different stories, different perspectives, different processes – and they bring diversity to how we create, lead, and work.

And, we like different.

And we truly respect different.

So, we’re celebrating women.         .

Advertising women.

Boss women.

Creative women.

Decision-making women.

All women.  

The platform will act as a space for discussion, discovery and development. Sometimes this may come to life as an event, sometimes an article, sometimes a program or partnership – the key thing is that it acts as the foundation and instigator of ideas that help women prosper (at AW and beyond).

Says Kaur: “While we launched on IWD, the idea is to celebrate women every day. I’m so incredibly proud of this initiative and the passion and support it’s created along the way. Not to mention, the conversations – women telling their stories, resonating with each other, and confidently putting their “female” card forward without hesitation. There’s lots more to come and we can’t wait to work with others in the industry to be part of the change.”

Find out more at get to know some of the faces behind it here: https://www.archibaldwilliams.com/awomen