APN Outdoor completes acquisition of Oggi billboards; redecorates New Zealand skyline
New Zealand citizens may not notice the subtle change to the nation’s landscape but APN Outdoor’s rebadging of former Oggi billboards marks a significant milestone in the Outdoor advertising industry.
APN Outdoor’s acquisition of Oggi billboards penned on the 4th March 2011 has now been completed and rebadging of the sites has commenced. The first sites to be welcomed into the APN Outdoor family were the two 12×3 billboards on the Victoria Park flyover.
This week will see another 27 Christenings with the remainder of the sites scheduled for a June 1 changeover.
The portfolio of over 100 billboard panels across the country brings significant coverage in
the key metro markets of Auckland and Wellington to APN Outdoor’s existing 540 billboard
assets.
Phil Clemas, general manager, APN Outdoor said: “Our focus on billboards is about increasing the spread and quality of sites we can offer to our customers from the one place, through the one contact. We’ve effectively minimised the clients’ fragmented approach to buying billboard advertising, which in turn will improve the value they get from booking multiple sites through us.
“The entire process will be far more streamlined and cohesive and clients have already
noted these benefits during the transition period. We’re really pleased to be able to deliver
this to our media agency partners and advertisers and look forward to bringing even more
value to their outdoor campaigns in the future – be it through new properties or
innovation”.