Ansell Healthcare appoints Melbourne agency Spinach to its sexual health and wellbeing brands
Melbourne agency Spinach Advertising has won the Ansell Healthcare business.
The appointment, which is effective immediately, will see Spinach working across Ansell’s sexual health and wellbeing brands, focusing on brand strategy and creative campaign development to ensure Ansell maintains its dominant market position.
Says Ansell’s Nicole Adey, associate director, sales & marketing ANZ: “With such a trusted and respected reputation, combined with innovations that are truly reshaping the category, we are really pleased to be partnering with passionate teams like Spinach who share our ambitions.”
Says Spinach Co-Founder, Craig Flanders: “This is a great appointment for Spinach. This category is undergoing a lot of changes making it very dynamic right now, and it’s a fascinating area from a consumer behaviour point of view. We are very much looking forward to applying what we know to help Ansell consolidate its dominant position.”