Animals and cannibals prefer Juicy Fruit
January 28 2010, 9:19 am | | 12 Comments
Brief: Wrigley’s wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this ‘Juicier Chew’ benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.
12 Comments
Despite the AWARD school template, I really like these!!!
Cute.
Nice to see some real work coming from a real brief.
made me laugh out loud, good stuff
Very funny very simple
Nice and simple.
That’ll sell gum.
Who’d have thunk it. Ads that sell.
Surely a Cannes contender.
Crafted within an inch of its life. Can’t fault it.
‘There’s a better way’ strategy – ok, but the humour makes up for it.
Please let these run properly boys, will be checking the Manly Daily to see they have.
A campaign for gum?
That ran?
In magazines?
In Sydney or Melbourne?
No way on earth.
I’d be checking far more ‘regional’ publications if I were you.
@10:35 for a second, I thought the same. But I doubt they’d do something stupid.
People still pulling off the Manly Daily jokes: you’re just jealous.
We are such fucking animals when it comes to respect in this industry.
I’m jealous, well done guys. You’re doing something and others are just damn complaining.
Fingers crossed for Cannes.
PS: Hot typography.
On strategy. Has a product benefit. Funny. Beautifully crafted. Very tasty series. Will sell stuff and win stuff.
1:17 – Agree with you on the typography.
I wish the Manly Daily was a joke.