AMI NSW State Awards for Marketing Excellence announced at a lunch in Sydney today

The Australian Marketing Institute announced the winners of the 2010 NSW State Awards for Marketing Excellence at a luncheon presentation today in Sydney. These state awards are for those marketing programs that were conducted within NSW. National campaigns are entered directly into the national awards. 

“The record number of NSW entries along with the high quality of submissions highlights the ability of marketers to clearly articulate and measure the results of their marketing efforts,” said Australian Marketing Institute CEO, Mark Crowe. “My congratulations go to all the NSW entrants, finalists and winners for their contribution to a very competitive 2010 Awards for Marketing Excellence.”

NSW State winners  

Brand Extension

Taurus Marketing – Jesus, All About Life

Brand Revitalisation

Revitalising EFIC – Export Finance and Insurance Corporation

Consumer Insight

Video EthnoGraphy: The PROOF Events NSW needed – TNS  

Corporate Social Responsibility

How HCF became a true health partner to its members – HCF  

Education

“See what true leaders see” The University of Sydney, Global Executive MBA – Faculty of Economics and Business, The University of Sydney  

Experiential and Brand Experiences

Discovery Channel – Man Vs Wild New Season Launch

Internal Marketing

‘Decision Time’ Internal Drug and Alcohol Campaign – RailCorp  

Marketing Communications (Business to Business)

Panasonic – A New Visual Era by Imagination

Marketing Communications (Business to Consumer)

Natural Gas. The Natural Choice. – By Pulse Marketing Group  

Multimedia and Interactive

Ask Richard – Naked Communications

New Product/Service Launch

New CityRail Timetable ˆ 2009- RailCorp

Relationship Marketing

Growing HCF’s member base through its members ˆ Hospitals Contribution Fund of Australia

Social Marketing

Ask Richard ˆ Naked Communications

Sponsorship

Activating Australia’s Next Top Model Œin Telstra‚ – The LAM Agency and Telstra 

In addition to the state winners the national finalists representing NSW on October 13 are:  

Brand Revitalisation

Leading the Category into Premiumisation to Overcome the rise of Private Label Commoditisation – La FAMIGLIA/ Goodman Fielder

How do you build on a successful brand? Revitalising the Pricewaterhouse Cooper brand in Australia 2009-2010

Consumer Insight

Toyota Marketing – Linking our Thinking – Toyota supported by Synovate Thanks Mum – Colgate Palmolive and George Patterson Y&R 

Corporate Social Responsibility

How a little “Hope, Love and Courage” revitalised one of Australia’s longest standing charity – a joint entry from phdcreative and DDB 

Experiential and Brand Experiences

(yellow tail) Vinyl Bar – Jack Morton Worldwide  Green Marketing Emerging from the Greenwash – Colonial First

Incentive Marketing

Europe. Almost as beautiful as the journey. – Emirates Destination X – CiEvents Case IH ”Triple Red Rewards” Program – Synchro Marketing VHA ”V3 Excellence” Program – Synchro Marketing Toyota ”Parts Sales Society and Service Sales Society” Program – Synchro Marketing 

Internal Marketing

Delivering Difference – Imagination CSC (Australia) FY10 Leave Competition: Life Beyond the Laptop – CSC

Loyalty Programs

Know Your IBM – CiEvents Woolworths Everyday Rewards and Qantas Frequent Flyer – a very rewarding partnership – Woolworths Ltd 

Marketing Communications (Business to Business)

Speaking through actions not words: Communication based on thought leadership – Aon Creating a twin for the market leader – Colonial First State Hitachi Data Systems – Storage Virtualisation for Dummies – Hitachi Data Systems The Great Information Glut – Hitachi Data Systems It Starts In-Store Campaign – TorchMedia

Marketing Communications (Business to Consumer)

Commonwealth Bank Home Loans Ongoing Online Marketing Programme – Commonwealth Bank of Australia Ford ”Experience Ford: Fwd: A FORD” – Jack Morton Worldwide We love our Lamb – Australia Day 2008-2010 – Meat and Livestock Australia – Lamb What Get’s You Up in the Morning? – Sanitarium 

Multimedia and Interactive

The Hangover – Social Media Campaign – Daemon Digital Panasonic VIERA Bonus HD Campaign  – Panasonic

New Brand

The World of Norfolk – DDI

New Product / Service Launch

Creating a twin for the market leader – Colonial First State 

Relationship Marketing

Europe. Almost as beautiful as the journey. – Emirates Dick Smith ”Star Performers” Program – Synchro Marketing Case IH ”Triple Red Rewards” Program – Synchro Marketing VHA ”V3 Excellence” Program – Synchro Marketing Commonwealth Bank of Australia, Stimulus Package – BMF Advertising and Commonwealth Bank of Australia

Social Marketing

No Leave, No Life – Tourism Australia