ALDI continues its ‘Epic Reminders’ campaign with the launch of two new TV spots via BMF
BMF is continuing the “Epic Reminders” ongoing platform to jog the memory of every Australian looking for high quality products at great prices available in ALDI Special Buys.
This time, ALDI has turned a face and a tie into an Epic Reminder.
Agency: BMF
Executive Creative Director: Cam Blackley and Alex Derwin
Creative Directors: David Fraser and Dantie Van der Merwe
Designer: Matthew Hughes
Head of Planning: Hugh Munro
Planning Executive: Kellie Box
Managing Director: Steve McArdle
Group Account Director: Toby Hussey
Account Director: Sid De
Account Manager: James Arnold
Account Executive: Rebecca O’Hanlon, Sammy Hall
Agency Producers: Jenny Lee-Archer
Director: James Dive
Production Company: Scoundrel
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
DoP: Germain McMicking
Post Production: Blackbird
Editor: Dan Lee @ The Butchery
Sound: Rumble Studios

6 Comments
I bet everyone was laughing in the edit suite.
Good and different but not great.
Really silly. Not in a good way.
. . . ever make your ad look ugly.
. . . ever make your ad look ugly.
….says the person stuck in the past.
This is genuinely funny, makes a clear point, and builds further brand differentiation. what’s not to like?
Cheer up Charlie’s!
BUT not this time.Sorry just not funny guys.Feels like different humour to usual Aldi work.