Air Australia goes into voluntary administration – 3 months after re-launching via CumminsRoss
Brisbane-headquartered Air Australia, which changed its name from Strategic Airlines in September and relaunched in November, has this morning gone into voluntary administration.
The airline’s ad agency was CumminsRoss, Melbourne, which picked up the business in September and its involvement including designing the airline’s new livery.
This message appears on the airline’s website this morning: “On February 17 2012, the Director of the Air Australia group of companies appointed John Park and Mark Korda of KordaMentha as voluntary administrators.”
According to a Channel 7 report this morning, the airline has suspended all flights, with hundreds of passengers stranded in Thailand.
The budget airline operated flights on routes including Melbourne to Phuket, Brisbane to Phuket, and Brisbane to Bali. From December routes included Melbourne to Honolulu and Brisbane to Honolulu. To mark the launch in September, Air Australia offered one-way Melbourne to Honolulu fares for as little as $599.
6 Comments
No wonder – never even heard of them – and what is that livery!
Never heard of them Maria?
Well bugger me, this makes you a valuable asset for predictors of future events. Please send us a list of all the other companies you have never heard of which must therefore be going to fail. Dark up there where your head is ,is it dear?
Since advertising is usually a business’s lowest priority, how far back in the creditors queue will the agency be? Anybody?
I’d say an airline that even a media person has never heard of is a slightly massive fail. You have to have heard of them to fly them surely?
I flew with them over Christmas.
Easily, bar a very far margin was it the worst flights to Thailand I have ever been on.
It was booked for us under Strategic Air, (previously a “premium” airline) and then magically, it was a budget airline.
Firstly, the refrigeration didn’t work, so the food started going off.
Warm pre prepared chicken sandwiches anyone? Or more dangerous, warm beer.
Over Christmas, bogans going to Phuket and only warm beer.
On both flights there were fights and arguments with the crew and among the passengers.
I didn’t mind, our booking agency told us about the food and we brought 10 hours worth of packed picnic lunches with wine in a cooler, cheeses and salads and sandwiches.
I’ve never seen such food envy.
Fair enough, if it was a haemorrhoid cream that people haven’t heard of, fine… BUT it’s an airliner for f#$%’s sakes!!! Massive fail for marketing if people are not aware of the brand. I for one have never heard of it let alone seen that hideous livery.