AIMIA Awards Finalists announced
The Australian Interactive Media Industry Association (AIMIA) has announced the finalists for its 16th Annual Awards. A total of 122 entries have been selected as finalists across 25 categories. New accolades to be awarded this year include Best Sport and Best Online Video. And, for the very first time, a People’s Choice Award will be voted for by AIMIA members from the total pool of category finalists.
Known affectionately as ‘The Amys’ by the industry, the AIMIA Awardsshowcase work undertaken by Australia’s Interactive Media and DigitalContent sectors across a broad range of categories.
“Once againwe have seen some truly outstanding submissions across all categories,”said Paul McCarthy, AIMIA Awards Judging Chair. “The fact our detailedscoring system has generated a larger number of finalists per categoryreflects the growing strength of the digital media projects beingsubmitted. This year the finalists showcase ground-breaking new workfrom over 60 digital media and services organisations from all aroundAustralia and New Zealand.”
“Among the highlights are a handfulof amazing works in the Best Classifieds, News, Media or Referencecategory including the remarkable Black Saturday Bushfire coverage byABC Innovation and an inventive new way to consume news media withTeamstream.”
“The 2010 AIMIA Awards finalists also reflect howMajor Australian Consumer Brands are now powered by Digital Media withmainstream websites and mobile applications for Holden, Myer and theAFL.”
“Another very interesting trend is the continued emergenceof new digital service businesses reaching global customers such as thedesign and art community RedBubble, music charts site We Are Hunted andwebcasting platform Viocast.”
The Annual AIMIA Awards are thelongest running and most prestigious Awards in Australia’s InteractiveMedia Industry. Entries are judged by a panel of global industryexperts, drawn from all facets of the interactive media industry.
Winnersof the Awards will be announced and celebrated at the Digital ContentIndustry’s Night of Nights at Peninsula in Melbourne on Friday 5 March2010.
Tickets go on sale next week.
5 Comments
‘The Amys’? That’s not true. I’ve never heard them referred to like that by anyone in the industry. Seems like a total fabrication to get some Grammy, Emmy, Webby coolness factor.
I’m with 5.41 on this one. No one in the industry knows these as The Amys. It is a stupid name, more befitting an indie band from the mid-90’s. A rock solid third-tier everyone-gets-a-prize award scheme like this deserves a much more memorable name, like “the AIMIA’s”
Where are the traditional agencies? Amazing that most are further marginalising themselves by not participating in these (except the progressive ones). Funny. 9.41 your comment says a lot.
It was only a matter of time until someone leapt to the defense of these awards. In answer to your question, 12.20 (I suspect your non de plume should really read “non-traditional”), the traditional agencies are probably busy putting the finishing touches to their online entries for D&AD, Cannes, and the US shows, where it is harder to impress the judges and where a finalist therefore actually means something.
Oh, come on everyone, there’s room at the table for us all… for the time being, anyway.