Agency & Brand Xmas 2012: This is what millions of dollars worth of ad agency hours looks like
January 4 2013, 11:33 am | | 2 Comments
Continuing an annual tradition since 2005, industry website Bannerblog has found 120+ Christmas cards & promotions created to celebrate this holiday season.
2012’s Holiday Trends
- 3D Printing is so hot right now
- Giving to charity is popular but agencies max out at $20k Although multiple agencies, through their own ecard’s lack of involvement gave < $100
- Gangnam Style sweaters. Every agency that went there wore it on an ugly sweater
- The end of the World. It was 4 days before Xmas and kind of a big deal
- Live streaming any other time of year would just seem wrong
- World Records are always popular
- Mobile featured heavily this year. The experience of being told I need my mobile, go to a URL and then enter a code just to experience a site was a bad one though.
- Making and selling things.
The Big Losers in 2012’s Holiday Trends
- Instagram, tumblr and pinterest featured much less than Facebook
- The staff that have to dress up and/or sing
- Games? Very few games this year
- QR codes and NFC
- Upload your face
- The hipster market is down with just a couple this year compared to several last year
- Projections were non existent
2 Comments
A freind forwarded this piece of gold to me. It’s made by a small social media agency in melbourne:
http://www.youtube.com/watch?v=X9hQyUzzv70
Just wow.
This post is so great, more than I can say.