After Gruen win The Works’ Kevin McMillan to speak at Exit, for voluntary euthanasia

After winning The Pitch challenge on Gruen Transfer last month with a campaign to sell compulsory euthanasia for the over-80s, The Works, Sydney has been invited to share their strategic approach with Exit International.

This Friday, 6 August, The Works partner Kevin Macmillan will speak at the Sydney chapter meeting of Exit International, the voluntary euthanasia advocacy group founded by Dr Philip Nitschke PhD, MD.

Macmillan’s talk will cover how the agency arrived at the creative approach shown in the Gruen spot, the nature of voluntary versus non-voluntary euthanasia, and national reaction to the segment. The campaign on Gruen Transfer stirred some heated comments from the community.