After five agency pitch Betstar backs Sputnik

In a competitive pitch involving five agencies, corporate bookmaker Betstar has appointed Sputnik, Melbourne as its new agency of record.

Sputnik has been appointed to produce a range of integrated campaign elements including: radio; outdoor; online banners; social media; events; electronic direct mail and website development.

Betstar is a family owned, corporate bookmaking business that competes with the likes of Sportsbet, Sportingbet and Centrebet. Operating primarily online, Betstar offers betting on a wide range of racing, sports and entertainment events.

“We’re delighted to be partnering with an innovative, challenger brand like Betstar,” said Andrew Siwka, General Manager of Sputnik Agency. “Betstar is in a unique position to be able to tap into the full range of Sputnik’s capability – both online and off – and we look forward to a long and fruitful partnership together.”

“We felt Sputnik was best suited to provide the strategic and traditional advertising services that we needed, whilst having the digital expertise that is imperative to grow an online business like ours,” said Alan Eskander, managing director of Betstar.