After CB AOY win Clemenger BBDO Melbourne called in by the Australian Taxation Office
In a significant change to the way the Australian Taxation Office conducts its communications, Clemenger BBDO/Melbourne has been appointed as the single agency of record for the total ATO account.
The win is a major shift for the Office – previously, contracts were awarded on a campaign-by-campaign basis, shared between a roster of agencies. For the first time, the ATO is appointing a single agency for all its communication needs.
Clemenger BBDO/Melbourne executive director, Tim McColl Jones, says that the contract allows the ATO to create long-term plans and run cohesive, integrated communications.
“The ATO is embarking on a new, long-term approach to its communications needs and it’s exciting to be the key strategic and creative partner on this journey in the years ahead,” McColl Jones said.
Given the significance of the appointment, the pitch process was conducted over a four-month period and ended up being between a shortlist of eight agencies.
The initial contract term starts immediately and runs until 2016.
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In a move that comes as no surprise to anyone, the Communications Council today announced that all Australian advertising agencies will voluntarily close following the appointment of another major account to Clemenger BBDO Melbourne.
Big Red is said to be handing over all remaining pieces of business currently not possessed by the team at 474 for an undisclosed sum.
These changes will take effect at 1pm today, St Kilda Road time.
A spokesperson for the Australian Hotels Association said, “we’ve already renamed today ‘Mad Menday’ and have urged our inner-city members to put on additional staff.”
My dealer sniggered, adding that he and some associates were also on “a high alert”.
Funny how both James and Bigsy are looking at Ant.
Thought boxes would read-
“Yes, that’s right, keep em coming you lovely little golden goose. A few more and we’ll have those yachts”.
Congratulations Tim, Mike H and the team involved. Massive!
Don’t call me Ant.