Advertising their own abilities: behind SCOPE’s outdoor campaign via Leo Burnett, Melbourne
May 9 2011, 6:41 am | | 20 Comments
CASE STUDY: When people see someone with a disability that’s often all they see. Scope, an organization that supports the disabled wants to change this perception.
So to encourage people to always see the person and their abilities Leo Burnett, Melbourne took a different advertising approach. Meet the creative team behind Scope’s latest outdoor campaign.
20 Comments
Inspiring stuff.
Good work from everyone involved! Nice touch that the whole team was listed in the credits too…
9:30 is too early to tear up, but I did. Lovely work.
Nice!
Nice job guys. Keep up the good work.
Who did what?
Nice idea on a very worthy cause guys. Well Done.
Extremely powerful idea. No, make that extremely empowering idea.
I feel all warm and fuzzy… usually on this blog I feel jaded and angry…
great stuff and such a positive way to start the week… now onto that f*in brochure
I’m with you 9.31. Emotional stuff.
I never ever comment but this is really really nice.
Another great piece of work for this charity. Well done to both client and agency.
I went to the site shown on the billboards – scopeads.com.au – but it didn’t exist. What happened to it?
i like.
Hats off to all involved.
Wonderful. Congrats to all.
@ 1.13… the website worked fine for me (http://scopeads.com.au/)
Love it.
Simply beautiful.