Adsend launches cloud-based certified soft proofing, an Australian and NZ industry first

Adsend, Omnilab Media’s advanced web-based digital asset delivery service today announced the launch of its critically acclaimed Certified Soft Proofing, an industry first cloud-based soft proofing tool for press ads, across Australia and New Zealand.

Grant Schuetrumpf (pictured left), global CEO of Adsend explained, “Certified Soft Proofing is a revolution in print advertising fulfilment. Already the leading solution in the UK, Certified Soft Proofing allows Adsend users to accurately simulate a print ad on the desktop as it appears when printed in the magazine or newspaper publication.”

Adsend users who register for Certified Soft Proofing receive aSpectrophotometer that enables them to calibrate their screen with afew simple clicks of a mouse. The user is notified by the system whento calibrate the screen, which is recorded and auditable in Adsend toensure the viewing of a press ad is more predictable in a controlledenvironment. The user also receives a guideline as to how theirworkplace environment may also be modified in order to best previewtheir press ads.

Schuetrumpf continued, “By integrating a process of screen calibrationwith this workflow, Adsend users can be sure they are viewing theprofiled ad with optimum settings. Moreover, we capture these settingsin the delivery process so that the receiving publisher has theconfidence the advertising sender has proofed the ad in a controlledenvironment – hence the term ‘certified’.”

Adsend users simply follow the standard Adsend web-based booking anddelivery process and access the Certified Soft Proofing procedure, anadditional approval check.

Schuetrumpf added, “Adsend, now with Certified Soft Proofing, offers avery efficient method in which to control and predict how your press adis commercially printed, saving costs, reducing errors, and the timerequired to meet the publication deadline.”

There are several key reasons why Certified Soft Proofing has becomethe defacto standard proofing requirement with so many publishersacross the world. In a climate where time and controlling costs arecritical, Adsend with Certified Soft Proofing significantly reduceserrors as a result of a managed, automated digital workflow process forad approval, ad sizing, preflighting, proofing and delivery and iskinder to the environment by avoiding the need for hard proofs andcouriers.  

Adsend’s Certified Soft Proofing feature is live and available for use for Australia and New Zealand.