Adland author set for Melbourne and Brisbane Writers Festivals late August, early September
James P Othmer, a former creative director of Young & Rubicam in the US and author of raucous advertising memoir Adland and novels The Futurist and Holywater will be in Australia for The Melbourne and Brisbane Writers Festivals in late August, early September.
In his books he has the liberty to tap this deep vein of madmen like material and turn the blowtorch on his industry.
Adland is the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising’s hottest idea factories; and an introduction to the people whose job is to know what makes us tick, what makes us lean in, what we think we need and don’t know that we want.
Amidst the tales of lavish shoots, agencies on the brink, and pamperedmega- brands, Adland is also a snapshot of how we live our lives onthis earth at this particular moment . . . thirty seconds at a time.
Funny, profound, deeply thoughtful, and unique, this book is both awildly amusing ride in Adland, brilliantly recounted, and anexploration of the value of life in the information age.
Adland Searching for the Meaning of Life on a Branded Planet By James P. Othmer. 336pp, $24.95 pb ISBN: 9781742582672
“Great. . .Raucous. . .Picks up where Mad Men leaves off.” – Forbes
“An enjoyable and profound read. It resonates with everything we loveabout this industry, everything we hate, everything that keeps usworking in it, everything that makes us want to leave and everythingthat makes us believe in what could still be possible. . . Buy it now.”
– Advertising Age